McConnells’ marketing news stories and blog are written by members of staff with extensive experience in their relevant field. Covering everything from advertising design to online marketing, PR and media planning, and overall marketing strategy, our editorial team channels its day-to-day expertise to keep you up to speed with what’s going on in the marketing and advertising world.
Each news story delivers essential information on the latest trends in the industry, while the McConnells marketing blog provides in-depth discussion, best practice tips and examples of our work.
Gary de Roeck, Creative Director
Gary is an award-winning Creative Director with over 20 years experience in the advertising and marketing industry. His expertise in design, advertising, branding and art direction has contributed to a variety of successful high-profile marketing campaigns from leading national and international clients. In a client facing role Gary frequently steps out of his creative field offering Account Direction, multi-tactical brand strategy, including above and below the line marketing advice at all levels.
Gary’s qualifications include: BA (Hons) Advertising Communication, DipEd Advertising, HND Advertising, OND Graphic Design
Chris Everiss, Digital Account Manager
With over 10 years in online marketing and a wealth of experience in both B2C and B2B online marketing, Chris is responsible for ensuring all forms of digital marketing are explored and delivered for clients effectively. He is always looking for new ways to increase clients online opportunities including social media, conversion techniques, search engine optimisation and paid search.
Chris’s qualifications include: BA (Hons) Design & Communication
Louise Carlin, Senior PR Account Manager
Louise has over 14 years of B2B and B2C PR experience, both agency and in-house, across a variety of industries including gardening, hard landscaping, logistics and construction. From writing press releases, case studies, opinion pieces and award entries, to arranging press interviews and visits, Louise helps to raise the profile of our PR clients within their key media, as well as with their potential customers. Strong relationships with editors and journalists and the ability to identify, and exploit, PR opportunities also helps to keep our clients at the forefront of their sectors.
Louise’s qualifications include: BA (Hons) English Literature
Sarah de Roeck, Graphic Designer
Sarah is a highly skilled designer who works across the full spectrum of digital and print marketing material with over 18 years experience. She has developed a comprehensive understanding of all production methods in both traditional and digital communications. Sarah assures the smooth running of projects and campaigns by having full client contact at all time. In turn, offering account management support and advice in areas such as photography, brand management, brief writing and project execution.
Sarah’s qualifications include: HND Graphic Design