Our team are specialists at media planning to suit your needs. Our end-user-focussed strategy understands how businesses and consumers respond to ad placement, and can advise the best solutions from a one-off tactical burst to annual multi-channel campaigns.
We are specialists in B2B and B2C, with extensive contacts across radio, TV, outdoor, national press and regional press. This means that not only can we avoid duplicating messages to find the optimum advertising mix, we can also negotiate the right rate for you every time for cost-effective media buying.
When devising a campaign, we also exploit the latest state-of-the-art targeting and profiling software together with the latest readership and listenership data to determine the best possible medium to reach a particular geography and audience. This in turn enables us to create media planning campaigns for individual target audiences, as well as ensuring maximum return on investment.
Media Spend Evaluation
How much are you currently spending? In a fast-moving industry, its hard to know if you’re overpaying – our media planning strategy will target titles and media outlets to ensure their value matches your objectives and budget.
Co-ordinated campaigns across multiple media channels can maximise reach; use us to plan and balance your media buying across all relevant targets to reach the widest possible audience within your budget.
Ensure you’re getting the results you want with full evaluation of how your media campaign has fared, backed up with cluster and competitor analysis.