Thanks to online tracking systems such as Google Analytics, it’s easier than ever to learn how many people are visiting your site, where they’ve arrived from and what they’re reading.

McConnells offers expert guidance, implementation and monitoring of your website’s analytics to build up a comprehensive portrait of your online audience’s habits and interests.

With Google Analytics, we can assess bounce-back rates to ensure the ‘stickiness’ of your website, measure month-on-month growth, and check that Pay Per Click advertising is bringing a return on investment.

Using QR codes, we can also assess how many prospects are reading your print ads or literature and scanning through to the website.

From this invaluable data, we can also help to devise future campaigns based on knowledge of what works – and avoid what doesn’t.

Measure Campaign Effectiveness

Measure Campaign Effectiveness

Point traffic to specific landing pages for each online campaign to provide comparative analytics, monitor the clickthrough rates for online advertising and e-shots, or track conversion rates via bespoke phone numbers.

Optimise Website Performance

Optimise Website Performance

Full page and path analytics makes it easy to determine what visitors are reading, enabling you to optimise content and links across your site, and develop marketing strategies based on proven visitor behaviour.

Build Marketing Data

Build Marketing Data

Set filters and reports on Google Analytics to determine which companies are visiting your website, in order to build up a lucrative database of companies who have demonstrated an interest in your business.