PPC is paid advertising that appears above and to the right of the organic search results on search engines such as Google, Bing and Yahoo… Paid?! Don’t worry. You only pay when a potential customer is interested enough to click on your advert and visit your website, making PPC an extremely cost effective method of advertising with a proven return on investment.
Getting PPC right requires careful planning and regular monitoring to ensure that you don’t pay too much, and that you’re being found for the right search terms and that visitors are making that all-important jump into becoming customers.
With over 10 years’ experience in PPC, McConnells can help with:
Are you already using PPC but not getting the results you deserve? We can provide tailored guidance to increase conversion and/or reduce costs.
Planning a PPC campaign for the first time? Our dedicated PPC account managers will immerse ourselves in your company to discover your objectives and unique selling points. We will research trends and competitors to find the keywords that will engage with your audience to create a bespoke PPC strategy.
A PPC ad only has a handful of words in which to capture people’s attention. We will devise punchy copy with strong calls to action that will bring high-quantity, high-quality traffic to your website.
In order to deliver exceptionally high return on investment, we work on our clients’ PPC campaigns daily, continuously refining in order to improve cost per click and click through rates.
Contact us today to see how we can generate a positive return on investment for your business through pay per click advertising.