…some of the stories that have featured in the marketing industry news this week…
Marking the biggest single investment in broadcast content in Scotland for more than 20 years, a new television channel for the BBC in Scotland will begin broadcasting in autumn 2018 with a budget of £30m.
Director general Tony Hall has announced that the channel, BBC Scotland, will be broadcast from 7pm to midnight every evening and will show drama, factual, comedy and news programmes made in Scotland. It will house a Scottish news hour at 9pm and will hold a “prominent” slot on the programme guide. The BBC will be creating 80 new posts for journalists to work on the channel.
The news output on BBC One in Scotland – which includes four nationwide BBC news slots and three Reporting Scotland slots – will remain in its current form.
Morrisons bakes up pie taster role for shamed Sutton FC goalkeeper
‘Big four’ supermarket Morrisons has chosen to make a marketing move on the pie-based scandal at non-league football side Sutton FC, by offering the club’s former reserve keeper an ambassadorial role.
Forty-six-year-old Wayne Shaw, has resigned after he was pictured eating a pie during the 83rd minute of Arsenal’s 2-0 FA Cup victory on Monday evening, which was shown live on television.
However before the tie a bookmaker had offered odds of 8-1 that Shaw would eat a pie on camera during the match and adverts were carried in a newspaper sponsoring non-league Sutton. His pie-eating stunt led to an investigation by the Football Association and the Gambling Commission for potentially breaching betting rules.
Bookmaker, Sun Bets offered odds on the feat, and Shaw admitted knowing about the promotion, which opened investigations at both the FA and Gambling Commission around pie-fixing.
Seeing the potential for a marketing campaign, Morrisons has offered the former goalie an ambassadorial role, commenting that: “We’re always looking for the best talent to taste our pies and make sure they hit the back of the net.
“Wayne’s performance last night sets him apart as one of the country’s most famous pie connoisseurs.
“We were really impressed by his commitment to pie eating, and we understand that a good pie is the best way to warm up for any occasion, even if it is the biggest night of your football career.”
Kraft Heinz seeds ‘Grow Your Own’ schools campaign
In a move to encourage families to grow their own tomatoes, global food group Kraft Heinz is heading back to school throughout March for its ‘Grow Your Own’ initiative, a long-term bid that will see the company hand out 500k tomato seed packs to help children to tend their very own tomato plants.
The campaign will also serve to remind them that every bottle of Heinz Tomato Ketchup contains sun-ripened tomatoes of its own.
Coupled with a social media and digital advertising push, the campaign will this year tie-in with the launch of a new condiment variant containing 50 per cent less sugar and salt by taking their message direct to primary school children around the UK.
Teachers are being encouraged to sign-up for an educational campaign to further this message with hands-on science activities, seed packs and branded growing pots to explore the tomato journey from seed to plate.
Heinz and Kraft merged back in August 2015. The aim of this campaign will be to reach 2,000 primary schools with the initiative, communicating their message to some 240,000 pupils and their families in the process.Share