Dyson hints at AI product inclusion and Gap revisits the 90s

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…a pick from the week’s marketing news stories…

Dyson hints at using artificial intelligence in future products

Dyson, the iconic vacuum cleaner and technology brand has hinted of plans to incorporate artificial intelligence (AI) into its products in the future.

In an interview with the Financial Times, the company confirmed it will be looking at how AI can be used in its 360 Eye robot vacuum cleaner, a circular machine launched last year which can clean floors on its own.

The use of vision robotics within its vacuum cleaners will enables robots to move more accurately and respond to moving objects using camera sensors.

“We’re going where our technology developments take us and are reinventing ourselves all the time in each of the product areas,” James Dyson told The Financial Times.

“We are a technology company and we’re passionate about developing technologies that are going to be very important in the future,” he added.

There have been rumours that Dyson could be working on a car, with chief executive Max Conze telling The Telegraph in 2015 that the company was “ruling nothing out”.

The company also opened an Apple-style retail store last year, geared at enabling customers to interact with products and teach them about the technology behind them.

‘Generation Gap’ gets all 90s with campaign suggesting a khaki revival

Clothing brand Gap has launched its campaign ‘Generation Gap’, which goes back to the 90s in style, but features the children of celebrities who featured in campaigns of the time, including Demi Moore’s daughter Rumer Willis, and Diana Ross’ son Evan.

“The 90s is having a moment, and you could argue that no retail brand thrived as much as Gap did in the 1990s, so it made sense to dig into the archives,” commented Gap chief marketing officer, Craig Brommers. “The authentic heritage of Gap is something we’ll continue to explore as we look to modernise the brand.”

The campaign – which also features supermodel Naomi Campbell, together with Mick Jagger’s daughter Elizabeth and Kim Gordon’s daughter Coco – sees the cast members sing 90s hit ‘All 4 Love’ by Colour Me Badd, in the same style as it’s 90s ads.

The spot looks to promote the chain’s reissued archive items such as khakis, logo sweatshirts and t-shirts.

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