Manchester creatives unite, commuters ‘find their flow’ with Lucozade and Microsoft persuades Google search users to adopt Bing

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…some of the marketing news stories that have caught our eye this week…

Manchester’s creative community comes together to design illustrated book

Sixty one creatives from across the city of Manchester, including designers Peter Saville and Malcolm Garret have come together to design an illustrated book of This is the Place, the poem written and read by Tony Walsh at the vigil for the 22 people who died in last week’s terror attack on the city.

Each designer has taken a line from the poem, and will be contributing a creative design to be published on a page in the book. The book’s forwards are being written by Tony Walsh himself, and Andy Burnham, the mayor of Greater Manchester. A number of the city’s creative agencies have also pledged their support alongside independent artists, photographers and illustrators.

Proceeds from the book’s sale will go towards charities Forever Manchester, the Greater Manchester Mayor’s Homelessness Fund and the Manchester Evening News Fund.

Andy Burnham said: “I don’t think there was anyone that wasn’t moved by Tony’s eloquent and cathartic words on Tuesday evening. Just when we needed a voice of defiance and someone to articulate a sense of Manc pride and self-belief Tony stepped forward.

“To show all of our thanks to him I am pleased that the city’s creatives approached me with this idea, I was really impressed. It’s fitting that the creative community in Manchester should rally so quickly and with such a perfect timing. It’s a wonderful tribute idea and I can’t wait to help them get this book out.”

The book is due to be launched in August.

London commuters ‘find their flow’ with Lucozade’s contactless bottles

Lucozade’s latest campaign will give some in the capital a free ticket to ride, as the soft drink brand has released a number of limited edition contactless bottles which can be swiped for entry to the city’s Tube network with one free journey, all in addition to providing sparkling refreshment.

Thousands of Unstoppable Bottles will be distributed to lucky tube-riders between 30 May and 2 June (today) as an extension of the energy drinks ‘Find Your Flow’ campaign, spanning digital marketing, in-store activations and product sampling.

Those in possession of a prize bottle will be granted their single journey on the transport network simply by swiping the bottle as you would a contactless payment card.

Ashleigh Roberts, Lucozade Energy senior brand manager at Lucozade Ribena Suntory, said: “We are excited for Lucozade Energy to be able to launch this new campaign on the Tube. In a city that’s always on the go, we’re giving Londoners an extra opportunity to get where they need to be in a fun and unique way.”

Microsoft uses persuasion points to encourage Google search users to choose Bing

Microsoft is encouraging web users to favour its own Bing search engine over Google, by awarding points for searches made on the platform…which can then be redeemed for music and movies.

The campaign is being rolled out in the UK this week following a successful launch in the US last year. Marketed as a ‘rewards program’ the concept is intended to effect Google’s near monopoly as a search engine.

To start earning points, users can simply sign up via their Microsoft account, and from then on, all Bing searches and Microsoft Store purchases will be eligible for points, redeemable against rewards.

The rewards roll-out will continue over the next few weeks in France, Germany and Canada.

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