Google is giving brands an increased incentive to think about their search engine optimisation strategies as it unveils a raft of changes to provide more context to results.

The Knowledge Graph is an update to the search engine that will show extra information on the right-hand-side of results pages.

Videos and pictures will be among the additional items on search pages, creating an added incentive for brands to build multimedia campaigns.

The Knowledge Graph enables people to search for things, people or places ...

Holiday company Cosmos is looking to engage the whole family with a direct mail campaign that integrates elements of online and mobile marketing.

The firm is promoting Florida as the best family summer holiday destination as it aims to drive bookings for this year and next.

Designed to appeal to all ages, the mailing includes a family countdown calendar that can go on the fridge to let children mark how long it is before they leave.

The interactive mailer also includes a sheet ...

Mobile marketing will be centre stage in future campaigns from Coca-Cola, the company’s digital activation manager for Great Britain and Ireland, Jude Brooks, has said.

Speaking at IAB Mobile Engage in London this week, she explained how the soft drinks maker is investing heavily in apps and optimising websites for mobile interaction.

In terms of digital marketing, Ms Brooks said Coca-Cola will be “trying to put mobile as the starting point and desktop as a secondary channel”, reports Marketing Week.

To highlight its ...

Responding to a rise in mobile search, an affiliate marketing channel is releasing new platform developments to offer advertisers improved conversion rates on smartphones and tablets.

Affiliate Window says it has seen strong growth in mobile traffic, with seven per cent of all network sales transacted on mobile devices and this figure expected to rise to 13 per cent by the end of 2012.

To keep pace with this change in consumer habits, the network has released a number of platform developments ...

Confused.com is calling on people to submit videos showing what they can do in five seconds as part of a social media marketing campaign for its new QuickQuote service.

The 5 Second Challenge campaign puts a “creative twist” on the QuickQuote product, which is a new text messaging service that can deliver a car insurance quote in a matter of seconds, the price comparison site says.

Video bloggers can win £500 by sending in a clip of themselves to YouTube by May ...

Halfords is launching a summer brand campaign tapping into the growing staycation trend among families.

The camping, touring and cycling retailer’s Best Trips of a Lifetime activity takes a nostalgic slant on holidays, following four children on a summer trip in a 60-second TV ad.

Two shorter TV ads will focus specifically on cycling and camping equipment, supporting the longer brand-building creative.

These TV adverts will be supported by a range of integrated digital marketing activity.

An 80-second advertisement will run on the Halfords ...

Faced with continued criticism over everything from its food sourcing to marketing practices aimed at children, McDonald’s is taking a proactive approach to reputation management by launching a microsite designed to rubbish a few myths about the company.

The behind-the-scenes website, whatmakesmcdonalds.co.uk, launched yesterday (May 15th) in an attempt to dispel some of the more negative attitudes to the restaurant chain ahead of its Olympic sponsorship drive.

Ethical food bodies the Marine Stewardship Council and Compassion in World Farming are ...

Businesses using Twitter as an advertising platform will be able to extend the reach of their promoted tweets thanks to new weekly email digests being rolled out by the San Francisco-based microblogging platform.

The summary features the most relevant tweets and stories shared by a user’s network of friends and followers during the week.

It means brands that can come up with particularly engaging tweets may be able to extend the longevity of their messages and reach more consumers.

“This new email digest ...

ITV has hailed the success of Shazam-enabled ads as a “major milestone” for interactive advertising after 50,000 viewers engaged with the platform during the final of Britain’s Got Talent.

Viewers of last Saturday’s programme were encouraged to use the Shazam App on their smartphones to tag the Pepsi MAX and Cadbury ads aired during the show.

This enabled them to enter contests to win summer music festivals from Pepsi MAX and an Olympic Ceremony package from Cadbury, as well as engage with ...

Mr Kipling is readying a summer marketing campaign centred on the Olympics and the Queen’s Diamond Jubilee.

Keen to position the brand as a British tea time staple, the cake maker has launched a series of outdoor and print ads with a jubilee theme, which see miniature figures enjoying the royal festivities.

Parent company Premier Foods will run the ads right through until June 17th.

Packaging of some of the company’s wares has been redesigned with a Union Jack to reflect the Britishness ...