Responding to a rise in mobile search, an affiliate marketing channel is releasing new platform developments to offer advertisers improved conversion rates on smartphones and tablets.

Affiliate Window says it has seen strong growth in mobile traffic, with seven per cent of all network sales transacted on mobile devices and this figure expected to rise to 13 per cent by the end of 2012.

To keep pace with this change in consumer habits, the network has released a number of platform developments ...

Bupa is using affiliate marketing for the first time to support the launch of its new Bupa By You health insurance product.

The private healthcare insurance provider has used this launch to test the effectiveness of the marketing channel, working closely with solutions network Affiliate Window.

Email, true content, health forums and vertical lead specialists were all tested through the platform in an effort to drive additional leads.

The Bupa By You unique selling point is that customers can choose to pay for ...

Argos is to offer brands the chance to advertise in its catalogues, online and in store, as part of a new move to increase revenue for the multi-channel retailer.

The firm hopes that the large number of consumers it reaches through its website, catalogues and high street shops will appeal to brands, particularly to those already associated with Argos.

Owners of brands that are sold through Argos are expected to be those most likely to benefit from the new advertising platform, which ...

Lonely Planet is hoping to build awareness with a new affiliate marketing platform that will allow online publishers to promote the company’s services and earn commission on each sale they refer.

The travel guides publisher is teaming up with Affiliate Window and buy.at to offer the advertising platform in the UK and the US.

Initially, publishers will be able to promote Lonely Planet’s online bookstore, before the affiliate channel is rolled out to include hotel bookings, travel insurance and tours later in ...

Social TV app Zeebox has been adding up to 15,000 new subscribers every hour since it launched a new TV ad campaign over the weekend.

The ads aired on Sky during its Premier League coverage before appearing on the broadcaster’s other channels.

“Wow. What a weekend. With first couple of days of our TV advertising on air, we’re getting up to 15,000 new sign-ups per hour,” tweeted Zeebox co-founder and chief executive officer Ernesto Schmitt.

Zeebox is an app for smartphones and tablets ...

Hotels.com is to let Facebook users earn money through an innovative affiliate marketing programme being rolled out in the UK, Italy, France, Sweden and Germany.

The Hotels WithMe app was launched in 2010 to enable friends and family to collectively browse and book rooms.

It can now be installed to individual Facebook pages, allowing visitors to the page to make bookings.

Every time a booking is made, the owner of the page will earn commission via the affiliate programme.

Josie Shah, director of partner ...

Social TV start-up Zeebox has started rolling out a new service that lets viewers directly purchase products advertised on TV via their iPads and iPhones.

The click-to-buy ads let smartphone and tablet users with the Zeebox dual screen TV app buy items in real time via their mobile devices by clicking on links to the brand’s own website or those of retailers.

Zeebox is an app for iPhones and iPads that adds a social dimension to watching TV by allowing people to ...

App downloads hit a record high of 1.2 billion worldwide during the last week of December, new figures show, with 81 million downloaded by UK consumers.

Only the US (509 million) and China (99 million) surpassed the number of apps downloaded onto Apple iOS and Google Android operating systems by UK consumers, according to a Flurry survey.

Research by the analytics firm also revealed that UK downloads were more than double that of Canada (41 million) and Europe’s other major economies France ...

Affiliate marketing will become more integral to brands’ advertising campaigns as growth in the sector is forecast to continue, new research from the Internet Advertising Bureau (IAB) reveals.

A survey of 140 advertisers suggests the sector is set for further expansion, though confusion reins at the highest level, with chief executives knowing little about this form of marketing.

Three-quarters (77 per cent) of respondents said affiliate marketing has grown this year, while 71 per cent believe 2012 will see even more growth.

“Affiliate ...