Marmite, Kellog’s and Heinz are among a number of top brands unveiling new product designs to capitalise on the Queen’s Diamond Jubilee this year.

While many companies are playing exclusively on the Olympics with Union Jacks and sporting themes, a number of brands are also going vintage to tap into both the nostalgia and patriotism expected to grow during the celebrations this summer.

Kellog’s has unveiled a limited run of retro boxes featuring drawings from the 1950s, when the Queen ascended to ...

Schweppes and Diageo are teaming up for an advertising campaign to show how their respective products – mixers and alcoholic drinks – go hand in hand to make a truly British summer.

It is the third year in a row that the two companies have linked up for a marketing campaign, and with the Olympics round the corner there is a clear patriotic message being conveyed through the promotion of two iconic British drink combinations.

Pimm’s is being advertised alongside Schweppes lemonade, ...

Tuborg is hoping to deepen engagement with young music fans by inviting its Facebook fans to design its summer beer can.

The Danish beer brand is calling for entries to be submitted on the social network for the can that will accompany its summer marketing activity, which involves the sponsorship of music festivals.

Graffiti artist INKIE will pick the winning design from ten shortlisted entries, with the winner to receive tickets for Tuborg-promoted festivals this year.

“By sponsoring the UK’s leading festivals from ...

Ben & Jerry’s has renamed one of its flavours to show its support for gay marriage, as the government launches a consultation on implementing legislation to allow same sex marriages.

Oh My! Apple Pie is being changed to Apple-y Ever After as part of a publicity campaign that sees the Unilever brand team up with the charity Stonewall, which promotes equal rights for gay, lesbian and bisexual people.

The packaging has also been redesigned to show a male couple on top of ...

Associated Press is revamping its iconic AP logo as part of a wider strategy to create a single brand identity across all of its media products and services.

The first significant change in the company’s branding in 30 years, the new logo follows the development and integration of a “master-brand” strategy in 2010 that unites all the company’s offerings under a single look and feel.

Products range from content writing to media services such as the software system ENPS and Global Media ...

Nestlé is putting its trust in marketing to help it through what is widely expected to be a difficult 2012.

The aim is to target new and existing customers, including those in emerging markets, by ramping up marketing and product development across the foodmaker’s brands.

Nestlé CEO Paul Bulcke has been keen to emphasise the progress over the last year on laying groundwork for further expansion through brand and product innovations, particularly in China and the new Nestlé Health Science division.

Mr Bulcke ...

A Facebook campaign allowing Heinz customers to create their own personalised soup cans saw the brand treble its following and engage much more closely with existing fans.

Consumers were able to purchase a can of Heinz Classic Cream of Tomato Soup or Heinz Classic Cream of Chicken Soup and add the recipient’s name to the brand’s classic label.

The Get Well soup cans, which cost £1.99 each, could then be sent to friends and family, helping to remind people that when they ...

Sainsbury’s has changed the name of one of its products after three-and-a-half-year-old Lily Robinson sent a letter to the supermarket asking why tiger bread was called tiger bread when it looks more like a giraffe.

Customer manager Chris King replied with an explanation of why people called it tiger bread, adding that “maybe they were a bit silly”.

He also included a £3 gift voucher for the girl, which she could use “to buy some tiger bread (and maybe if mum and ...

Scope is calling on disabled people to submit their “visions of the future” to create a new user-generated brand identity that will inform its work over the coming years.

Some 60 pictures sent with these stories will be crafted into a new logo that will appear in all 238 shops and on every piece of communications it sends out to supporters, campaigners and service-users.

Handing over its visual identity in this way means that every time someone comes into contact with Scope ...

Smarties is hoping to make the most of the brand’s “iconic” heritage as it celebrates its 75th anniversary this year by releasing a limited-edition run of retro-style tubes to mark its birthday.

The tubes swap the now-familiar blue background and bubble writing in favour of the original brown design and simple white logo, though the chocolate brand is keeping the hexagon-shaped tube it introduced seven years ago, when it also switched the plastic lid in favour of cardboard fliptop.

Smarties first emerged in ...