BMW has been left weathering a storm of its own after it paid to have the cold front sweeping across Eastern Europe named Cooper, after the iconic Mini car brand.

The PR stunt went wrong, however, when the weather system in question brought freezing conditions to the continent that left scores of people dead, mainly in Poland and the Ukraine.

In Germany, the Institute for Meteorology at the Free University in Berlin allows firms to sponsor weather systems in return for financial ...

O2 has responded swiftly to concerns that customers’ mobile phone numbers were leaked to websites they visited by making full use of its digital and social channels, particularly Twitter, as part of its reputation management strategy.

It emerged this week that a technical problem had meant customers accessing the internet from their phones were unknowingly displaying their phone number to any website they visited.

This sparked an outcry from worried customers, which O2 followed up with a quick statement explaining the situation ...

Starbucks is facing a backlash over its new loyalty scheme as fans resort to Facebook to vent their frustrations over losing out on benefits.

The coffee chain, renowned for its dedicated, loyal following, has been slammed on the social network site for its new My Rewards scheme launched last week, with many threatening to “vote with their feet” and go elsewhere.

Fans of the brand appear angry at the decision to revoke an offer that gave Starbucks card users a 50p discount off ...

French fashion chain La Redoute is on crisis management red alert after a naked man was spotted in a promotional photograph advertising children’s clothes on its website.

Web users spotted the full-frontal nude standing knee deep in seawater in the background of a shot showing four children playing on a beach wearing La Redoute outfits and the man has since become a viral hit.

La Redoute was able to respond quickly to the error, apologising for the mistake and taking the image ...