Holiday company Cosmos is looking to engage the whole family with a direct mail campaign that integrates elements of online and mobile marketing.

The firm is promoting Florida as the best family summer holiday destination as it aims to drive bookings for this year and next.

Designed to appeal to all ages, the mailing includes a family countdown calendar that can go on the fridge to let children mark how long it is before they leave.

The interactive mailer also includes a sheet ...

First Choice is to launch a new multi-platform marketing campaign that will reposition the firm as the home of all-inclusive holidays.

The £3 million campaign will back up its move in April when the tour operator decided to offer only all-inclusive deals.

Press and online activity will support the main TV advertising campaign, the first for the company since 2009.

The first ads will air on ITV’s Who Wants to be a Millionaire Christmas Special on December 19th.

Ads will be visible in the ...

Liverpool retailers and Merseyrail have collaborated on a “watershed” new marketing campaign that seeks to promote the city as the place to be this Christmas.

The Christmas By Liverpool message will be delivered via a wide range of traditional and digital media in order to target as many consumers as possible.

City Central BID, Metquarter, Liverpool ONE – which collectively represent 600 shops in the city centre – and Merseyrail devised the campaign, underlining the value of cooperation in driving home a ...

A collaboration between the Direct Marketing Association (DMA) and environment secretary Caroline Spelman could help to reduce waste and ensure direct mail gets to customers who are most likely to respond to it.

From April 2012, a new website will allow consumers to opt out of advertising mail, replacing the current system that asks households to register on three different services to opt out completely.

Chief of operations for the DMA Mike Lordan said: “We know that many types of advertising mail ...

Royal Mail should be allowed to increase the prices it charges marketers to deliver direct mail in bulk, the communications regulator has said, as long as it can show it is making efficiency improvements.

Ofcom has proposed letting Royal Mail set its own prices for the majority of its services, including metered or franked mail and pre-printed envelopes, as well as bulk mail.

In return, the regulator will monitor the operator’s performance to ensure it meets its obligation to collect and deliver ...

Advertisers have been warned not to use “ambush marketing” techniques in the run-up to the Olympics, following a proposed amendment to the London Olympic Games and Paralympic Games Act 2006.

The change to legislation, which is currently under discussion in Parliament, targets unofficial marketing in which companies or individuals try to associate their brands with the Olympics.

It also covers those who would streak or bare their skin in marketing stunts, warning that such tactics could be met with a fine of ...

Fairtrade is going for year-round appeal in its latest marketing strategy by shaping its campaigns around the four seasons.

The foundation wants to branch out from the annual Fairtrade Fortnight campaign with a series of promotions with partner brands like Maltesers, Cadbury and Cafedirect, Marketing Week reports.

For example, summer will see the non-profit foundation targeting festivals and school fetes, while autumn will focus on driving shoppers in-store.

According to Fairtrade director of policy and promotions Barbara Crowther, the underlying message of the ...

Virgin Media is preparing to give its customers a “tickle” with a new campaign offering free gifts in return for brand loyalty.

The Tickle initiative, which will be promoted online and through direct mail, will offer customised incentives for existing customers based on the way they use Virgin Media.

For instance, customers who have had a basic TV package might be offered a year’s free TiVo subscription or a 40-inch HD TV.

A red feather has been chosen to symbolise the campaign, while ...

Text-heavy ads are back in vogue among major brands such as British Airways, Volkswagen and Sainsbury’s, according to experts in the industry.

While long-copy campaigns had fallen out of use in favour of snappier ads, Marketing Week reports that text is once again seen as a way to engage with consumers on a deeper level.

This has also been driven in part by the expansion of digital channels, particularly the desire to be discussed on social networks and to increase dwell time ...