Glenfiddich is set to broadcast the world’s highest whisky tasting from Everest base camp as part of a marketing and PR event for a military charity.

Members of the Walking with the Wounded team who had been attempting to scale the world’s tallest mountain will sample some of the brand’s finest single malt reserves live on television tonight (May 9th) from 19:00 (BST).

The 45-minute event will be broadcast on ITV and streamed live on the internet, on Telegraph.co.uk and on Absolute ...

Havana Club has opened the first of its pop-up Mojito Embassy bars in Milan as part of a new experiential marketing strategy designed to showcase the rum’s versatility in cocktails.

Shoppers in the Italian city will be shown by bartenders how to make an authentic Cuban mojito using Havana Club Three Year Rum.

The experience involves people selecting their own fresh ingredients for the cocktail from street trolleys, before shaking up a mojito under the direction of the bartenders.

After a two-week run ...

Producers of the new film Buck have struck on a unique PR stunt to celebrate the movie’s release in the UK.

Riders and their horses trotted in to attend the world’s first ride-in cinema screening at Merrist Wood Stables in Guildford earlier this week.

The event was part of the launch campaign for the film, which follows real-life horse whisperer Buck Brannaman.

Over 20 horses and their riders saddled up and rode into the stable screening room to watch the documentary.

Popcorn was apparently ...

Citroen is joining forces with 2011 MasterChef winner Tim Anderson to launch a pop-up restaurant in London, as part of the launch campaign for its new DS5 model.

Dubbed Delicious by DS5, the restaurant will be open from May 16th to 19th in a secret location in Shoreditch.

Anderson will create a five-course tasting menu costing £5 per head, with proceeds going to the charity FareShare, which fights hunger by recovering surplus food.

The experiential element of the product launch campaign is being ...

Courvoisier is launching a £15 million brand marketing campaign this year with a focus on how the spirit can be used in cocktails.

Maxxium UK, which owns the brand, is targeting wealthy young cocktail drinkers who would not normally turn to cognac for their tipple of choice.

The marketing strategy – Courvoisier Cocktails on a Grand Scale – focuses on four famous cocktails to demonstrate the versatility and “mixability” of the drink.

Experiential events will take place in London throughout the summer, supported ...

Pepsi is embarking on a global aspirational marketing campaign that seeks to use music to appeal to younger consumers’ desire to “capture the excitement of now”.

The Live For Now strategy reflects the brand’s new positioning and features a tie-in with singer Nicki Minaj.

Her song Moment 4 Life will appear in TV ads set to air in the US later this week, before being rolled out worldwide for what will be Pepsi’s first global campaign.

This is being supported through a comprehensive ...

Wood protection paint brand Cuprinol has created a bird house replica of Buckingham Palace to kick-start its Diamond Jubilee marketing campaign.

Peckingham Palace, which will go on display around London, is one metre long, took 336 hours to build and sits on a Union Jack flag.

The publicity stunt, which integrates digital activity through Twitter in a unique way, is aimed at promoting the brand’s limited edition Jubilee colours.

Cuprinol will send out a tweet every time a bird enters or leaves through ...

Community leaders in the Scottish village of Dull are embarking on, ironically, one of the most interesting publicity stunts of late, forming official links with the town of Boring in the US.

Eyeing the potentially lucrative tourism boost of a partnership, leaders of the tiny community in north-west Perthshire have forged links with the Oregon town, obtaining a “declaration of sistership”.

With a population under 100, Dull is too small to be officially twinned with Boring, which counts around 10,000 people in ...

Official Olympic sponsor Cisco is building on its support for London 2012 with a new experiential marketing campaign.

Cisco House will be an experience designed to illustrate to businesses how the company’s products deliver “transformational opportunities”.

The house, which is located above Westfield Stratford City, is open for five months and is expected to welcome over 11,000 guests.

Cisco says the house is “rich” in video experiences, while there are also communication pods to connect people via social media.

In addition, guests will be ...

Manchester’s streets have been decorated with graffiti for a new marketing campaign for GetTheLabel.com.

Integrating outdoor advertising with social media marketing, the campaign invites people to look out for the paintings around the city and post photographs on the online fashion retailer’s Facebook page.

Images were made by jet washing pavement dirt, creating what is known as “legal graffiti”.

The marketing stunt is part of the firm’s campaign to raise brand awareness, which incorporates Twitter and YouTube to encourage sharing across networks.

GetTheLabel.com has ...