Holiday company Cosmos is looking to engage the whole family with a direct mail campaign that integrates elements of online and mobile marketing.

The firm is promoting Florida as the best family summer holiday destination as it aims to drive bookings for this year and next.

Designed to appeal to all ages, the mailing includes a family countdown calendar that can go on the fridge to let children mark how long it is before they leave.

The interactive mailer also includes a sheet ...

The Advertising Standards Authority (ASA) has received complaints that Apple’s marketing literature for its new iPad tablet computer is misleading.

One of the models is being marketed as boasting Wi-Fi + 4G connectivity, even though there is no fourth generation mobile network in the UK.

Apple has already run into trouble with the device in Australia, as it won’t work on the country’s 4G network.

The company has offered a full refund to customers in Australia who felt the advertising misled them.

A spokesperson ...

Travel website TripAdvisor has been told to rewrite much of its marketing material after its claims of offering “trusted” reviews by real travellers were criticised by the Advertising Standards Authority (ASA).

The watchdog said it was concerned that the 50 million user comments are not vetted and therefore the website cannot guarantee they are genuine.

Hoteliers and other companies have raised concerns about fraudulent reviews being posted on the site by competitors that could severely damage their reputation.

In particular, the claim that ...