Diageo is facing a social media backlash after it was accused of “blackmail” to stop a Scottish brewery from winning a drinks industry award.

Aberdeen-based BrewDog claimed the drinks giant used its power as a sponsor of the British Institute of Innkeeping to prevent its smaller rival from picking up the Bar Operator of the Year prize.

The maker of Guinness and Smirnoff has been forced to apologise after the Scottish firm said it exerted “extreme pressure” on judges.

Despite BrewDog’s name already ...

Pimm’s has marked the first official day of summer by placing a giant deckchair on Bournemouth Beach.

The PR stunt was timed to coincide with the clocks going forward yesterday (March 25th) and the start of British Summer Time.

Weighing in at almost six tonnes and measuring a huge 8.5m tall by 5.5m wide, the structure is thought to be the world’s largest deckchair.

With the London Olympics and Diamond Jubilee coming up this summer, Pimm’s is keen to see consumers associate the ...

Fisherman’s Friend is targeting cold and flu sufferers this winter with two new TV ads, which will form the backbone of a major cross-platform campaign.

The two 20-second ads will air in the New Year and focus on highlighting the powerful menthol and eucalyptus in each lozenge with the strapline “Talk about strong”.

“These new creatives really drive home the message that Fisherman’s Friend lozenges are the strongest around,” explains Martin Stimson, area business manager for the UK.

The intention of the campaign, ...