Google is giving brands an increased incentive to think about their search engine optimisation strategies as it unveils a raft of changes to provide more context to results.

The Knowledge Graph is an update to the search engine that will show extra information on the right-hand-side of results pages.

Videos and pictures will be among the additional items on search pages, creating an added incentive for brands to build multimedia campaigns.

The Knowledge Graph enables people to search for things, people or places ...

Responding to a rise in mobile search, an affiliate marketing channel is releasing new platform developments to offer advertisers improved conversion rates on smartphones and tablets.

Affiliate Window says it has seen strong growth in mobile traffic, with seven per cent of all network sales transacted on mobile devices and this figure expected to rise to 13 per cent by the end of 2012.

To keep pace with this change in consumer habits, the network has released a number of platform developments ...

Aligning search engine optimisation with social media has been given a new twist by Microsoft, which has unveiled a new social dimension to Bing’s search engine results pages (SERPs).

Incorporating a social dimension into organic search, Bing SERPs will now include results from the likes of Facebook, Twitter, Foursquare, LinkedIn and Google Plus.

“Over the coming weeks, we will be introducing a brand new way to search designed to help you take action and interact with friends and experts without compromising the ...

Carphone Warehouse is looking to deepen engagement with consumers through an online community.

The company is hoping to harness the power of forums to position it as the go-to place to find information on mobile phones.

In addition to serving as a “brand beacon” for the company among mobile users, it will also boost its organic search marketing by delivering an improvement to SEO, reports Marketing Week.

Gareth Jones, head of online marketing at Carphone Warehouse, explained that, when searching for mobile phone ...

Jurys Inn is seeking to build brand awareness through an integrated online and outdoor advertising campaign.

The company’s first above the line marketing activity is designed to show consumers that the chain is an alternative to better-known budget and four-star hotels.

Outdoor print ads will run across the UK at roadside sites, train terminals and tube stations, all the while supported by an online campaign that includes display and search advertising.

Commencing today (April 16th), the three different outdoor ads will appear in ...

The integration of social media with search has taken another step forward, as Google+ is revamped to encourage more people to join the network.

Google unveiled a raft of cosmetic changes to its nascent social network as it attempts to drive engagement with fans and broaden its user base.

The search engine giant wants to take on Facebook by creating what it describes as a “seamless social experience, all across Google”.

Some 170 million people subscribe to Google+, according to the company’s blog, ...

Facebook advertising spend grew by 93 per cent over the last year, as brands sought to widen their fan bases and drive meaningful engagement.

Adobe’s Global Digital Advertising Update also shows that the growth of ad spend through social network now represents between three and five per cent of total search spending.

Facebook ad cost per click (CPC) rates have increased 40 per cent quarter-over-quarter for the last nine months.

But the report predicts a deceleration, saying that CPC rates on Sponsored Stories ...

Search marketing remains the “biggest driver” of return on investment (ROI) for businesses, according to a new report that shows spending on paid and organic search has increased by three per cent over the last year.

The increase was driven mainly by a 250 per cent surge in mobile search spending as brands looked to optimise their websites and search engine optimisation strategies for tablets and smartphones.

Mobile now makes up 11 per cent of all spending on search marketing, with tablets ...

Online ad spending in the UK soared by 14.4 per cent last year to a record high of £4.8 billion, a new report reveals.

Leading the surge was big increases in the budgets for online display advertising and search marketing, according to the study carried out for the Internet Advertising Bureau (IAB).

Display spending grew by 13.4 per cent to top £1 billion for the first time, driven mainly by banner ads and other embedded formats.

Video advertising continued its “incredible growth” and ...

Social media and mobile are changing the way advertisers have to approach search engine optimisation (SEO), presenting both opportunities and challenges, a new report claims.

In particular, businesses need to consider the different user experiences offered by smartphones and tablets and how these can affect click-through rates on organic search listings, the Econsultancy study reveals.

The SEO Agencies Buyer’s Guide also highlights the disruptive effect of social media on search, as evidenced by the weighting towards Google+ related results on Google listings.

SEO ...