A London NHS Trust has overhauled its website design to provide a tailored experience for users, whether they access it from a desktop, tablet or mobile phone.
Central London Community Healthcare (CLCH) NHS Trust is the first organisation of its kind to opt for “responsive website design” to deliver a better service to users, reports The Drum.
The publication notes that the new look website works on a grid based system to provide information on all the Trust’s services and facilities, while information is split into two categories for different audiences, using accordion style headers to separate the strands.
Joanna Kowalski, head of communications and engagement at CLCH, explained that the idea was to make the website more user friendly, particularly for people accessing the site from mobile devices.
“Being able to format our information to suit different devices makes it much easier for people to access and find our services,” she explained to the publication.
Another London NHS Trust is opting for a more traditional approach to get its message across on the need for young women to attend cervical screenings.
NHS Harrow is launching a targeted outdoor advertising campaign in the borough at bus stops, ladies toilets and at Harrow-on-the-Hill Tube station.
The activity provides blanket coverage in Harrow, ensuring the message is seen and shared.
MAY
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Gary de Roeck, Creative Director. Gary is an award-winning Creative Director with over 20 years experience in the advertising and marketing industry. His expertise in design, advertising, branding and art direction has contributed to a variety of successful high-profile marketing campaigns from leading national and international clients. In a client facing role Gary frequently compliments his creative field by offering Account Direction, multi-tactical brand strategy, including above and below the line marketing advice at all levels.