Barclays is looking to target its new smartphone app Pingit beyond its own customer base via a range of marketing channels.
The contactless payment system will enable customers with current accounts, which number 11.9 million at Barclays, to send and receive cash using their mobile phones.
Existing customers will be targeted initially through Barclays branches throughout the country.
The lender is planning on supporting the Pingit launch to customers from other banks with a TV advertising campaign and social media strategy.
At the moment, Pingit is being targeted at those customers with friends, family and small businesses who they regularly transfer money to.
There are plans to enable money transfers with customers at other banks too.
Antony Jenkins, Barclays Retail and Business Banking chief executive, believes Pingit has the potential to revolutionise money transfers.
“For friends splitting the cost of dinner, repaying a borrowed £10 or people sending money to a son or daughter at university, it’s free, quick, convenient, secure and easy to use,” he explained.
FEB
About the Author
Simon has worked in PR for over 10 years, specialising in copywriting for a broad variety of B2B and B2C clients. Throughout, he has given a voice to position clients in leading trade and consumer titles throughout the UK and Europe, using press releases, features, ‘expert voice’ articles, brochures, leaflets, direct mail, annual reports and social media. In a prior role, he co-ordinated the press office for a busy NHS Trust, including event management and crisis response. He is passionate about cinema and in his spare time moonlights as a freelance film journalist and contributor to Total Film magazine, giving him first-hand experience both in writing for a consumer audience and in understanding the requirements of editors.