Argos is to offer brands the chance to advertise in its catalogues, online and in store, as part of a new move to increase revenue for the multi-channel retailer.
The firm hopes that the large number of consumers it reaches through its website, catalogues and high street shops will appeal to brands, particularly to those already associated with Argos.
Owners of brands that are sold through Argos are expected to be those most likely to benefit from the new advertising platform, which is being described as an “exciting proposition”.
Argos receives close to 800 million hits per year on its UK customer website and distributes 30 million catalogues from its 700 stores annually.
“As one of the UK’s leading multichannel retailers Argos has phenomenal reach,” the firm’s head of brand marketing, Carl Nield, told Retail Week.
“We can offer our partners a really compelling opportunity to communicate to UK consumers.”
Argos, which already operates an affiliate marketing programme of its own, has seen its revenues decline sharply of late, as it struggles to compete with rivals such as Amazon and Tesco.