Interflora has been punished for unnatural link building practices by having its website removed from all organic Google search results pages.
As one of the biggest online-florists in Europe, the company would normally be ranking at the top of the search list. However, Google has not only pulled Interflora’s SEO ranking for generic search terms such as ‘flowers online’, ‘flower delivery’ and ‘florist’, but
its own brand name is no longer appearing in the natural search results.
The penalty is thought to have been imposed after Interflora was found to have recent links on 150+ regional news sites all over the UK, all in the form of advertisements within articles through ‘unnatural’ link building.
The company’s SEO team are now endeavouring to remove any paid links in an attempt to recover the situation, including those placed by bloggers who have added links on their sites in return for free gifts.
These penalties show that no one, not even the big brands can escape Google’s penalties. And with Mother’s Day just around the corner and the penalty reported to last for 90 days, they’re now totally reliant on paid search.