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Sony sets up global marketing push for Skyfall launch

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Sony sets up global marketing push for Skyfall launch

Sony is launching a global marketing push in order to coincide with the latest James Bond film Skyfall.

It is hoping to showcase the range of products featured in the movie.

The Intelligence Gathered campaign will mark the UK opening of the film and is also set to feature a TV spot launch during Saturday’s (October 27th) X Factor.

This will star Daniel Craig as Bond being tracked by a mystery woman on Bravia Screens, VAIO laptops, Xperia Tablets and the Xperia T smartphone.

It will also be backed by print ads alongside plenty of Bond activity on Sony websites and its social media sites.

Sony’s new marketing strategy will run alongside several Skyfall campaigns from the film’s sponsors such as Honda and Heineken.

The premiere for the movie was last night at the Royal Albert Hall.

Head of marketing at Sony Europe Gildas Pelliet commented: “Our latest suite of Sony’s products in the film and TV advertising campaign are not only the perfect fit for Bond but also the perfect way to show them in action.”

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Simon Kinnear

About the Author

Simon has worked in PR for over 10 years, specialising in copywriting for a broad variety of B2B and B2C clients. Throughout, he has given a voice to position clients in leading trade and consumer titles throughout the UK and Europe, using press releases, features, ‘expert voice’ articles, brochures, leaflets, direct mail, annual reports and social media. In a prior role, he co-ordinated the press office for a busy NHS Trust, including event management and crisis response. He is passionate about cinema and in his spare time moonlights as a freelance film journalist and contributor to Total Film magazine, giving him first-hand experience both in writing for a consumer audience and in understanding the requirements of editors.

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