Olympics fans were given a surprise this week as they were snapped alongside David Beckham as part of a PR stunt for an Adidas marketing campaign.
Team GB supporters at Westfield Stratford City were getting their pictures taken in a photo booth when the LA Galaxy player stepped in unannounced.
Beckham made 60 surprise appearances, with some people in tears when they realised who it was.
The event was a PR stunt for the #takethestage Olympic marketing campaign from Adidas, which is the official sportswear sponsor of the London 2012 Games.
Following the photo booth activity, Beckham took part in a 30-minute Twitter interview for the Adidas website.
“It was a unique experience for me and the people who took part and there were some great reactions when we surprised them in the photo booth,” said Beckham.
“I always love coming back to London and the activity was a great opportunity for me to get involved in the Adidas Take The Stage campaign and get behind Team GB.”
JUL
About the Author
Helen has 10 years’ PR experience across both B2C and B2B markets. She specialises in organising strategic and creative PR campaigns, which focus on clients’ individual objectives and encompass media relations and online PR; press office management, event organisation, competitions and promotions; CSR strategies; award entries; reputation and crisis management and internal communications. In addition, Helen has devised multi-tactical marketing communications campaigns, including media planning and buying; direct mail; workshops and training; script writing and production of DVDs; copywriting for brochures, annual reports, websites, newsletters, e-shots and leaflets. Helen’s qualification include: CAM (Communications, Advertising and Marketing) Diploma, BA (Hons) Fine Art. She is a member of the CIPR.