Katie Price, aka Jordan, has been posting some unusually erudite comments on Twitter about the global economy and the eurozone debt crisis, in what later turned out to be a PR stunt for Snickers.
Her account, @MissKatiePrice, tweeted messages including: “Great news about China’s latest GDP figures,” and “OMG!! Eurozone debt problems can only be properly solved by true fiscal union!!!”
Another stated: “Large scale quantitative easing in 2012 could distort liquidity of govt. bond market.”
While the messages may have left her followers a little confused, the matter was swiftly clarified with another tweet saying: “You’re not you when you’re hungry @snickersuk #hungry #spon”, which contained a link to a photo of the model holding a Snickers bar.
The “hijacking” was a PR stunt for the brand as it launches a major new campaign with the tagline “you’re not you when you’re hungry”.
Other celebrities are involved in the Twitter activity, with cricketer Ian Botham talking about learning the cello and boxer Amir Khan discussing his love of stamp collecting.
The activity is being coordinated with a new series of TV ads featuring Dynasty actresses Joan Collins and Stephanie Beacham, who replace A-Team star Mr T.
JAN
About the Author
Helen has 10 years’ PR experience across both B2C and B2B markets. She specialises in organising strategic and creative PR campaigns, which focus on clients’ individual objectives and encompass media relations and online PR; press office management, event organisation, competitions and promotions; CSR strategies; award entries; reputation and crisis management and internal communications. In addition, Helen has devised multi-tactical marketing communications campaigns, including media planning and buying; direct mail; workshops and training; script writing and production of DVDs; copywriting for brochures, annual reports, websites, newsletters, e-shots and leaflets. Helen’s qualification include: CAM (Communications, Advertising and Marketing) Diploma, BA (Hons) Fine Art. She is a member of the CIPR.