Nissan staged an event in London this week that has combined the impact of a PR stunt with the reach of social media marketing.
Anyone who tweeted their destination and the hashtag #6XCHEAPER was able to hitch a ride with a Nissan LEAF electric vehicle for pennies.
They just needed to get into one of the cars at the company’s ‘taxi rank’ at the Truman Brewery near Liverpool Street Station.
It was all part of a campaign to promote electric vehicles, including the LEAF, as a much cheaper alternative to traditional petrol-powered cars.
The Big Turn On campaign is spreading the electric car message through social networks. Its target was to get one million people ‘switched on’ to electric vehicles in 100 days, but managed to hit the mark 18 days ahead of schedule.
“Every passenger got out of the Nissan LEAF taxi with a smile on their face,” said Jim Wright, managing director of Nissan GB
“They loved the near silence and general refinement of the car and were blown away when they discovered how cheap it is to fuel.”
JUL
About the Author
Helen has 10 years’ PR experience across both B2C and B2B markets. She specialises in organising strategic and creative PR campaigns, which focus on clients’ individual objectives and encompass media relations and online PR; press office management, event organisation, competitions and promotions; CSR strategies; award entries; reputation and crisis management and internal communications. In addition, Helen has devised multi-tactical marketing communications campaigns, including media planning and buying; direct mail; workshops and training; script writing and production of DVDs; copywriting for brochures, annual reports, websites, newsletters, e-shots and leaflets. Helen’s qualification include: CAM (Communications, Advertising and Marketing) Diploma, BA (Hons) Fine Art. She is a member of the CIPR.