Samsung is calling on hundreds of “David Baileys” to get involved with a new campaign to promote the launch of its NX1000 smart camera.
The crowdsourcing drive aims to “democratise photography” by collecting images shot by people who share the name of the iconic British photographer.
David Baileys across the country are being recruited via social media, online display, PR and press ads to be given a camera and get training from the man himself.
The We Are David Bailey crowdsourcing campaign is designed to show that “anyone can shoot like a pro” with Samsung’s new camera.
Andrew Garrihy, director of corporate marketing for the brand in the UK and Ireland, told Marketing Week: “It’s really part of our DNA to look at categories through a new lens to make the experience better than before.
“Our focus in this campaign is very much on bringing tech innovation to the digital imaging category to make capture, edit and share better than ever.”
Although in theory the campaign is only open to men, the #WeAreDavidBailey hashtag has been trending heavily on Twitter.
The campaign culminates on September 29th with a major PR stunt when Samsung will attempt to break the Guinness World Record for having the largest number of people of the same name in the same place at the same time.