Sharp is hoping to whip up excitement and national fervour among football fans with a new digital campaign for Euro 2012.
Supporters are being directed to the LCD TV manufacturer’s dedicated microsite called FanLabs, which measures the feelings and emotions of each nation’s fans.
Data on each set of supporters’ expectations for the competition are being gathered at the tournament itself and on the campaign website.
Users can engage via an online questionnaire that asks “how confident are you?”, while they can also “Like” the campaign on Facebook to discuss the findings with other fans.
It has found, for example, that both Czech and Greek fans feel less confident since their opening matches, with over 25,000 people having already taken the survey.
The digital campaign is being supported with TV ads that ask “who has the most dedicated fans?” and “which host nation is more passionate?”.
“FanLabs means that we can now literally get inside the head of football fans giving Sharp a never-before seen insight into one of its biggest target consumers,” the team behind the activity told CampaignLive.