Wispa is preparing to launch a new £3.5 million campaign with a creative based around its new “time well mis-spent” strapline.
The Cadbury brand’s campaign will go online as video-on-demand and appear in cinemas, while outdoor advertising will support the marketing activity aimed at young adults.
Wispa’s ’5 friends, one mountain and a very big inflatable’ ad follows a group of mates attempting to carry an inflatable character up a rocky hill.
The ad ends by directing viewers to the brand’s Facebook page, where they can find additional content including a making-of video.
In addition, a campaign microsite, which is currently counting down to the launch, will help support the campaign.
Toby Smart, brand manager for Wispa at parent company Kraft Foods, notes that Wispa has continued to be a “popular choice” since its reintroduction in 2008 after a fan-led social media campaign.
“With the cheeky strapline, ‘time well mis-spent’, we are encouraging consumers to take time out of their daily pressures and have a little fun,” he explains.