Old Spice Guy on a national ‘Gentleman Hunt’ in social media campaign

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The Old Spice Guy, Isaiah Mustafa, is in the UK on a nationwide ‘Gentleman Hunt’. His mission is to find out exactly what makes the UK man so manly.

As part of the fully integrated campaign, Mustafa, the permanently shirtless brand ambassador from the TV adverts, first announced his UK trip in a film on Old Spice’s Facebook and Instagram pages. In the film, he invites viewers to upload and share their opinions on what defines ‘the modern British gentleman’.

Mustafa took ...

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Old Spice TV campaign ‘invades’ Bounce space

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After the last set of TV ads went viral, Procter and Gamble is once again being creative with its Old Spice marketing strategy.

The men’s body care range is being cross-branded with Bounce, another product in the P&G stable, in the newest ad in the “power” campaign featuring former NFL player Terry Crews.

In the ad, which has aired on US screens, Crews bursts into an ad for Bounce saying: “Old Spice body spray makes you smell of power! It’s so powerful, ...

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