The Old Spice Guy, Isaiah Mustafa, is in the UK on a nationwide ‘Gentleman Hunt’. His mission is to find out exactly what makes the UK man so manly.
As part of the fully integrated campaign, Mustafa, the permanently shirtless brand ambassador from the TV adverts, first announced his UK trip in a film on Old Spice’s Facebook and Instagram pages. In the film, he invites viewers to upload and share their opinions on what defines ‘the modern British gentleman’.
Mustafa took ...Continue Reading →