Dr Dre ‘Beats’ competition to become UK’s best loved technology brands

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Premium headphone brand Beats By Dre has been voted the UK’s best loved brand in a wide-ranging survey of leading technology brands.

2,000 adults aged between 16 and 64 were quizzed about their response to 67 brands in the worlds of media and entertainment, and Beats By Dre scored higher than household names such as iPhone, YouTube and Twitter.

67 per cent of the sample survey confirmed a strong emotional ...

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