Old Spice TV campaign ‘invades’ Bounce space

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After the last set of TV ads went viral, Procter and Gamble is once again being creative with its Old Spice marketing strategy.

The men’s body care range is being cross-branded with Bounce, another product in the P&G stable, in the newest ad in the “power” campaign featuring former NFL player Terry Crews.

In the ad, which has aired on US screens, Crews bursts into an ad for Bounce saying: “Old Spice body spray makes you smell of power! It’s so powerful, ...

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