Charity Guide Dogs is rolling out a new direct response TV advertising campaign that aims to show just how important the animals are to their owners.
The TV ad features Quince, who saved owner Dave Kent’s life by pulling him away from a car and focuses on its Sponsor a Puppy scheme, as the charity attempts to raise the funds needed to train guide dogs, which amounts to around £34,000 per animal.
Viewers are directed to a telephone number, text message service and online to make donations to the charity.
Mr Kent, who is an employee of Guide Dogs, said: “People don’t realise how common these stories are, they happen to guide dog owners everywhere, every day.”
Maria Novell, Guide Dogs’ head of individual giving, added: “Our latest advert shows just how important guide dogs are to their owners. As well as enabling blind and partially sighted people to enjoy the same freedom as everyone else, guide dogs often literally save their owner’s lives.”
She stressed that the charity receives no government funding for its guide dogs, and completely relies on the generosity of the public.