Virgin Media crashed ITV’s screening of the Brit Awards last night (February 21st) with TV ads designed to highlight the frustrations of slow broadband.
The firm interrupted adverts for Yeo Valley and Citroen with the familiar buffering wheel, with viewers able to see just a few seconds before the ad froze.
It resumed before freezing again, asking viewers why they put up with internet buffering when they would not stand for it happening on TV.
Virgin Media said more “ad takeovers” will follow last night’s Brit Awards trial as part of its doubling broadband speeds campaign.
Jeff Dodds, executive director of brand and marketing communications at Virgin Media, said: “The unexpected interruption to primetime TV brings home the message that viewers shouldn’t settle for buffering on TV or online.
“More and more people are watching content online, from BBC iPlayer to LoveFilm and YouTube, and they deserve a great viewing experience every time.”
A TV campaign featuring Usain Bolt pretending to be Richard Branson is promoting Virgin Media’s efforts to double the speeds of over four million of its broadband customers.
FEB
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Ella has over 15 years in marketing and a wealth of experience delivering successful campaigns across all platforms. Focusing on strategic direction for both McConnells and her clients, Ella ensures ideas are turned into reality to create results. With a passion for the food and construction industries, Ella acknowledges that it is creating a synergy with people and immersing herself in her clients’ business that creates these results. Whether that means putting on a pair of rigger boots and a hard hat, or a white coat and a hair net, to help create strategic ideas, her satisfaction comes from clients’ satisfaction.