Direct Marketing

McConnells Advertising

Smelly direct marketing

Adding a scent to an ad is just one tactic we considered for a client who wanted to achieve a direct buying response from customers. There’s so much scope for being effectively different in this field – touchy feely mailers, different shaped ads...

Even in these days of e-mail marketing, offline direct marketing is still a very powerful and exciting tool in its own right. And at McConnells, creativity goes hand in hand with experience and understanding.

And we’ve proved it.

How many agencies can show you results like these?

Getting technical, we achieved some of the lowest cost-per-response figures at the time in one major industry sector. And we generated nearly £14 million of business for a client from one mailing alone.

There are many ways we can make direct marketing work for you:

  • Sales letters
  • Door drop mailings - TV
  • Radio
  • National and local press


Do you want to talk to a specialist now? Call Ella Cheeseman on 01332 222900 or click here to email.