McConnells keeps on trucking with HGV Direct win
McConnells has announced its recent account win with HGV Direct, which specialises in the supply of truck and trailer parts, spares and hardware.
We won the work after responding to a brief to create an integrated advertising, PR and digital marketing campaign to promote HGV Direct, its products and services, and impressed the company with our experience, insight and understanding of their market.
HGV Direct, whose headquarters are in Ashbourne, Derbyshire, is one of the UK’s leading suppliers of genuine parts and spares for all makes and models of trucks.
Its customer base includes leading supermarkets, fleet operators, owner drivers and blue chip customers. The company recently opened new operations in Dewsbury, Manchester taking the number of branches to seven across the Midlands and North West and it has plans for further expansion.
As a result, it was looking for an agency that could help support its continued growth by heightening awareness of its products and services and enhancing its reputation as a market leader.
One of the first projects was to organise its first exhibition, Parts at the Palace, in Buxton which brought together major suppliers, manufacturers and service suppliers to the trade. More than 300 people attended the exhibition, which also featured a caricaturist, competitions and even two pole dancers.
Ella Cheeseman, managing director of McConnells, said: “We are delighted to have been awarded the contract for HGV Direct – I am confident that we will develop and implement an integrated campaign that will help to establish HGV Direct’s reputation as a market leader and support the company’s continued success and growth.
Simon Smedley, managing director of HGV Direct, said: “HGV Direct is growing rapidly and we felt that we needed an agency that could implement an exciting campaign that would support our long term plans to expand our market share and penetrate new markets.
“We were looking for an organisation that would bring us fresh and creative ideas, as well as demonstrating a good understanding of our organisation and strong strategic thinking – and McConnells did just that.”
