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Helping Fairgrove To Have Their Own Mini Adventure!

How do you raise a company’s profile?  For house builder Fairgrove we decided to take BMW’s advice and send them on a Mini adventure!  We designed branded artwork to totally cover six Minis, each depicting one of their sites.  These were driven around by the sales team, parked near the development itself or if aggressive tactics were called for, parked outside the developments of rival house builders in the area!  We also asked local schools to design their own livery and the winning designs were then recreated on remote-controlled Mini, helping to generate lots of additional press coverage.

With the Minis causing quite a stir, we employed brand ambassadors to hand out leaflets and lollies in the local neighbourhood, as well as distributing beer mats publicising each development to the surrounding pubs.  Finally, we created a CD brochure, but rather than a standard flat case, each held a card and chocolates – the perfect way to woo potential homebuyers.