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Mortgage Force

Most people certainly don’t want to think about their mortgage when shopping on a Saturday afternoon, so when Mortgage Force asked us to help position their new branch as a market leader by grabbing the attention of passing shoppers, we new we had to be creative.

We staged a series of PR stunts outside the store designed to make people stop in their tracks.  These were supported by instant-cash-win scratchcards and an SMS competition.  A Bluecasting pod was installed in the store inviting anyone with a Bluetooth phone who passed in a 20m radius to enter the SMS competition.  Entrants were then sent a code and invited to come in-store and use it to try and break the safe to win £100.  This drove people to the new branch where staff were on-hand to provide mortgage advice.