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Getting Fruity With 600 Lathes

To stand out from the crowd in a competitive market place, adverts need to be eye catching, so rather than give 600 Lathes a standard ad featuring their Colchester Harrison products, we gave them oranges. The theme was ‘fresh ideas’ and whilst there were product shots, we wanted to make people do a double take, hence the pictures of juicy, fresh oranges.  It certainly did the trick.  When the first ad was printed, 600 Lathes’ salesmen reported that they were inundated with comments about the ‘orange adverts’ – as well as orders. 

We have since created a new brand identity for sister machine tool distribution company, 600 Centre, developed the ‘think 600 Centre’ strapline, which could be applied to every single product and service and created a series of adverts, brochures and exhibition material.