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Brush up with Harris

A market leader in the DIY sector, Harris wanted to take its paint brushes to the trade.  Our research showed that ‘White Van Man’ was misunderstood – rather than rushing the job to get down the pub, the average painter and decorator read the Times and wanted the best tools for the job.

We designed a new brand identity that pitched Harris’ new T-Class brushes as the professional’s choice.  Marketing techniques included on-the-page adverts, a website, leaflets, trade stands, decorator’s packs and a ‘brush amnesty’ – where decorators could exchange their old brush for a new T-Class brush. The campaign was a huge success and Harris achieved a market share of just under 30% in just 18 months.