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Bell Event Goes Wheely Well

Over the past 10 years, we have helped to position Bell as a market leader in the supply of articulated dump trucks to the UK, so when they decided to expand into the UK Wheel loader market they immediately asked us to handle the launch. We decided to stage a special event to allow key journalists and customers to preview the products before they went on sale.

The first challenge was finding a venue to display the three Wheel Loaders, which are manufactured to Bell’s specifications by John Deere.  With a suite at The Belfry secured, we then organised everything from the logistics of unveiling the vehicles to sourcing the entertainment and producing the supporting literature and press pack for journalists.  The coverage generated would have cost more than 12 times the PR spend if purchased as advertising space and has helped to create lots of anticipation for when the Wheel Loaders go on sale later this year.