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Cameron

Cameron Homes were aware that their identity didn’t mirror their values but weren’t sure how to broach the problem – but we did!  We know there’s far more to designing a new brand identity than drawing a pretty logo, so we started by surveying their customers about the impression that their existing brand projected.  The results, ‘very masculine; cold; official; rural builder; and not innovative’, were almost an exact opposite of what they wanted to say. 

We then asked the customers to select colours, fonts and logo styles that actually fitted Cameron’s values. Using this information, we created a new brand identity that featured a luxurious maroon and cream colour scheme, quality materials and personal writing style.  Finally, we went back and surveyed their customers again.  This time people said they thought the new brand said: ‘quality; aspirational; professional; friendly; approachable; reliable; vibrant; classic; trustworthy; timeless; sophisticated; warm; and innovative’.