Prince’s signature purple gets custom Pantone shade, BBC Sport typeface rebrands, and Hong Kong drops BBC World Service

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A quick look at what’s been happening of late in the world of marketing…

Prince’s signature purple to be given custom Pantone shade, Love Symbol #2

The Pantone Color Institute has partnered with the estate of the late pop icon Prince to create Love Symbol #2, a standardised custom colour designed to honour the singer and the colour he was associated with.

Inspiration for the colour has been drawn from the artist’s bespoke Yamaha piano, which he was planning to take on tour before his death in April last year.

The new colour has been launched alongside Prince’s signature glyph, The Love Symbol, which he changed his name to in 1993.
“The colour purple was synonymous with who Prince was and will always be,” said Troy Carter, entertainment advisor to Prince’s Estate. “This is an incredible way for his legacy to live on forever.”

Laurie Pressman, vice-president of the Pantone Color Institute, said the company was “honoured” to commemorate Prince’s cultural legacy with a brand new shade.

BBC Sport rebrands, dropping “100-year-old” typeface for bespoke alternative

The BBC has chosen to replace its “100-year-old” Gill Sans typeface, for a bespoke alternative, BBC Reith, a font which will roll out to all sub-brands starting with BBC Sport.

It’s hoped that BBC Reith, will help the news platform cut costs and be more legible. The font’s been named after the news organisation’s founder Lord John Reith, and as it is a bespoke, BBC-owned typeface, it aims to save the organisation money, because it will no longer need to pay the licence fee to use external typefaces, according to the BBC.

The typeface replaces Helvetica, Arial and Gill Sans, which have been used across the BBC websites and TV channels until now, and were designed “100 years ago for the printed page”.

Gill Sans has been used across branding, while Helvetica and Ariel have been used for body copy on Apple Macs and PCs respectively.
The new typeface has been produced in five different font styles, with three sans-serifs and two serifs, which each range from light to extra bold in weight.

It will roll out across all BBC channels, websites and social media over the next year, and also across building signage and merchandise, once old items need replacing.

Hong Kong drops BBC World Service after four decades of transmission

Radio Television Hong Kong (RTHK) has dropped the BBC World Service from its programming after four decades of transmission. The BBC, has broadcasted in Hong Kong since 1978, and continued to do so even after the island was handed back to China in 1997, after 150 years of colonial rule.

The station has been replaced with China state radio channel, China National Radio.

According to The Guardian, the decision has been made to “enhance the cultural exchange between the mainland and Hong Kong”, and only eight hours of the BBC World Service will be played overnight from 11pm to 7am local time from now.

Another factor for dropping BBC was due to the Hong Kong government’s decision to stop converting analog audio into digital signal because of a lack of demand earlier this year.

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