Kelly’s of Cornwall gives Cornish dialect lesson, big brands support older worker initiative, and Sweden lists entire country on Airbnb

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…a pick from some of the stories that have featured in the marketing press this week…

Kelly’s of Cornwall gives lesson in Cornish dialect, with Dawn French fronting campaign

Ice-cream maker Kelly’s of Cornwall is giving viewers a lesson in Cornish with its latest ad campaign through a series of four 20-second films, each teaching viewers colloquialisms from the Cornish coast.

The ‘School of Cornish’ drive, devised to promote Kelly’s parlour range of take-home ice-creams, showcases some of the area’s most picturesque landscapes ...

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KFC’s ‘Clean Eating Burger’, Malteser’s disability campaign success, and McDonalds pulls criticised ad

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…a few of the industry’s news stories that have made headlines this week…

KFC has success with Clean Eating Burger campaign

Poking fun at health food vloggers and Instagram stars, KFC has launched a spoof video, which at first glance appears to be for a ‘Clean Eating Burger’, but is really for its limited edition Dirty Louisiana.

The witty campaign vid is presented by fictional food vlogger Figgy Poppleton-Rice; a pretty, posh, lover of kale.

Figgy demonstrates a recipe for the Clean Eating Burger ...

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St Giles Hospice rebrands, Suzuki teams with Channel 4, and Snapchat makes Max Reach available to UK and French advertisers

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…some of the marketing industry stories that have been in the news this week

St Giles Hospice rebrand aims to change perceptions of palliative care

St Giles Hospice, a place providing end-of-life care for those with short-term terminal illnesses, as well as long-term conditions such as multiple sclerosis has rebranded, with the aim of portraying hospices as “brighter, positive” places that also facilitate long-term as well as immediate, end-of-life care.

The new look aims to show the “brightness and positivity” of the charity, ...

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Our news this week has a digital focus with updates from Google

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Google rolls out Similar Audiences for search and shopping campaigns in AdWords

Google has announced that it will be rolling out Similar Audiences for Search and Shopping campaigns in AdWords. This targeting tool gives advertisers the ability to attract customers based on searches they’ve made as previous site visitors. Say you were marketing a hotel on the coast in Spain and wanted to target summer travelers: The people in your “recent converters” list might be searching for things like ‘flights ...

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All 4 personalises VOD ads, Qantas launches homecoming campaign and Musical.ly ties-up with Apple Music

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…a selection from this week’s marketing industry news pages

All 4 personalises VOD ads to call out the names of viewers

Channel 4 has unveiled a new video on demand advertising package which will allow brands to directly address viewers.

The feature has been inspired by scientific studies that show “higher attention and neurological activity” in people who have just heard their own names.

Coke’s ‘Share a Coke’ campaign is perhaps the most famous point of comparison, although it is presented ...

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Netflix makes investment plans, Tough Mudder runs a deal with Lucozade and lolly brand is Fab at 50

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…our pick from the marketing industry stories that have made the news pages this week…

Netflix plans $1bn marketing drive to increase subscriber figures in 2017

TV streaming success story Netflix has plans to invest over $1bn in its 2017 marketing drives in 2017 to entice new subscribers and push its member total past the 100m mark.

For the $1bn it plans to spend on marketing, about 600% will be spent on content.

The company has also said that it will invest in ...

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Skeletor feels epic with Money Supermarket, Thunderbirds features in latest Halifax campaign and MPS call for ad to tackle child obesity

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…some of the industry’s news stories that have caught our company’s eye this week…

Skeletor makes an epic saving thanks to MoneySuperMarket in new campaign

Price comparison site MoneySuperMarket is taking a fresh approach to its ‘Epic’ campaign, by popping animated 80s villain Skeletor into play as he saves stacks of cash on his car insurance.

Marking his joy upon saving a chunky sum, Skeletor takes to the streets of the real world and dances to the soundtrack of Fame!, in his rubber ...

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Big brands continue to boycott Google, Twitter considers paid membership option, and new wireless speaker could be launched to aid wellbeing

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…a quick look at some of the marketing and media stories that have been in the industry news this week…

M&S joins HSBC, L’Oreal & Royal Mail in Google advertising boycott

The list of advertisers shunning Google’s YouTube platform over the potential to pair up their adverts with extremist material has grown, to now include HSBC, Lloyds, McDonald’s and RBS, along with L’Oreal, O2, The BBC, Audi, Royal Mail and Domino’s.

Last week the UK government and The Guardian became the first organisations ...

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Guardian cancels all Google and YouTube ads, Quorn reveals new identity, and the North Face and band White Denim release single for Spotify

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…taking a look at a few of the marketing and media news stories that have happened this week…

The Guardian cancels all Google and YouTube ads indefinitely over extremist links

Following UK government demands for an explanation as to why public campaigns are popping up alongside extremist material, The Guardian has cancelled all advertising on Google and YouTube in protest at the placement of its membership ads in proximity to extremist material hosted by the search giant.

Staff at the newspaper took ...

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Unique tourism drives for California and Scotland, and reports that Facebook is considering ‘original programming’

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…our pick from the week’s marketing and media news stories…

Tourism promo drive sees California billboards show the landscape behind the ads

Installation billboards spotted by Adweek in California are being used to deliver a unique outdoor advertising drive, created to draw attention away from advertisements, and bring it into the wider world.

Positioned in several places in California, the campaign is part of a project called ‘Desert X’.

The idea is that the billboards align with the local landscape if viewed from ...

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