Mark Zuckerberg lays out Facebook vision to users, Bank’s Beer ‘tells it like it is’ and YouTube automatic caption videos exceed 1bn consumers

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…our pick from the week’s marketing news industry stories…

Zuckerberg lays out vision to rise against isolationism

Facebook Inc Chief Executive Mark Zuckerberg has laid out his company’s vision to rise against isolationism, writing in a 5,700-word manifesto letter to Facebook users that the company’s platform could be the “social infrastructure” for the globe.

Zuckerberg’s comments come at a time when many people and nations around the world are taking an increasingly inward view. U.S. President Donald Trump pledged to put “America ...

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Dyson hints at AI product inclusion and Gap revisits the 90s

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…a pick from the week’s marketing news stories…

Dyson hints at using artificial intelligence in future products

Dyson, the iconic vacuum cleaner and technology brand has hinted of plans to incorporate artificial intelligence (AI) into its products in the future.

In an interview with the Financial Times, the company confirmed it will be looking at how AI can be used in its 360 Eye robot vacuum cleaner, a circular machine launched last year which can clean floors on its own.

The use ...

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Baileys ends fiction sponsorship, Starbucks tests virtual barista and Ocado reveals robotic hand prototype

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…some of the stories that have featured in the marketing industry news this week…

Women’s Prize for Fiction: Baileys end sponsorship

Drinks brand Baileys is to withdraw its sponsorship of the Women’s Prize for Fiction – a prize awarded annually to what judges consider the best novel of the year written in English by a female author.

The company has commented that it: “regretfully decided to make way for a new sponsor” in order to work on new global projects.

While Baileys will sponsor ...

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Dads play Barbie, Asda opens party data to brands, and Facebook trials Stories service…

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…a look at what’s been happening in the marketing industry news this week…

Mattel’s ‘You Can Be Anything’ creative celebrates #DadsWhoPlayBarbie

Toy giant Mattel has assigned its infamous Barbie doll brand with encouraging men to take time to play, and create ideas for positive future opportunities with their daughters.

Using a 90-second video where six dads and their daughters play out various career-based scenarios, including doctor, teacher and astronaut, the ‘You Can Be Anything’ campaign suggests, as the name implies, that girls ...

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Virgin Active brings the New Year in with a new campaign and the ASA reveals the top ten most complained about ads of 2016…

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…our pick of the marketing industry news stories that have been in the media this week…

New logo and global ‘Go There’ campaign for Virgin Active

It’s January…the month of the gym membership. Kicking off its season for 2017, gym and health club operator Virgin Active is unveiling its new logo and first ever global marketing campaign, designed to run over ten countries and four continents.

The brand’s ‘Go There’ push features real life imagery together with fun animations to showcase the ...

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Happy Birthday iPhone and farewell Boris Bus…a look at some of the design led stories that have featured in the Marketing News this week:

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Our pick from a week of stories in marketing and design…

iPhone marks 10th birthday

January 9th this week marked the tenth anniversary of the Apple iPhone, the first ever touchscreen iPhone which at the time was described by Apple as “a widescreen iPod with touch controls” and as “a breakthrough internet communications device.”

Owners of the first generation phone could sync it to their laptop for the first time, make calls by “simply pointing”, surf the web desktop-style and take photos with ...

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Starting the New Year with a round-up of some of the stories featured in our industry’s news sections this week, including Maltesers, Quorn and Bupa UK.

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A quick look at what the marketing industry has been up to this week…

Maltesers marks World Braille Day with London billboard campaign

Continuing its inclusive disability efforts, Maltesers has this week, been representing disability in the media with a one-off braille billboard in London.

The billboard, which marked World Braille Day on January 4th, saw the confectionery brand build a special OOH display in Farringdon. The poster is made entirely of Braille; a tactile writing system used by people who are ...

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An edit of some of our industry’s news stories that have featured in the media this week, including Direct Line Pet Insurance, Pokemon Go & Starbucks, and Hellmann’s

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Our pick of the Marketing News stories that have been in the headlines over the past seven days.

Hodge the hound chosen by Direct Line Pet Insurance for latest pet fix campaign

The latest Direct Line Pet Insurance ad has made a star of Hodge, a seven-year-old Basset Hound from Bedfordshire, who was the winner of Direct Line’s naughtiest pets promotion – a campaign which invited owners to share photos and videos of their mischievous dogs.

The main prize for the competition ...

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This week’s Marketing News features stories regarding Sainsburys, Morrisons and the Facebook drone

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A selection of marketing stories that have been in the news this week…

James Corden helps Sainsburys deliver its Christmas ad message

Sainsbury’s offering for this year’s Christmas advert comes in the form of a three-minute musical number narrated by James Corden, intended to win over the hearts of shoppers.

The upbeat musical ad tells of a day in the life of a dad who resorts to building toy clones of himself to perform his daily chores and spend more time with his ...

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Our pick from some of the more interesting Marketing News stories of the week, featuring SodaStream, Black Friday and Boots

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A quick look at a few of the marketing stories that have made the news this week…

SodaStream uses Game of Thrones reference to shame man buying plastic bottled fizzy water

SodaStream has taken inspiration from a scene in Game of Thrones to deliver the message of sustainability associated with its infamous solution for carbonating tap water.

The scene in the globally successful drama features a character, Cersei, being forced to endure a shame walk through King’s Landing.

Using a similar concept, SodaStream has ...

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