Christmas advertising budgets at record high, Channel 4 announces pan-European broadcaster alliance, and Children’s author alleges John Lewis’ plagiarism

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A pick of the posts that have been in the marketing news this week…

Brands spend big budgets on 2017 Christmas advertising with record £6bn forecast

The Advertising Association says it believes intense market competition, especially within the retail sector, has prompted the rise of big-budget campaigns, suggesting that spending on ads has jumped nearly 40% in just seven years.

Blockbuster ads are fast becoming an anticipated ritual festivity, as according to a survey of 1,000 Brits interviewed on behalf of the Advertising ...

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John Lewis ad launches tonight, Tesco reveals food bank ad, Mars promotes social good roots, and Aldi’s Kevin the Carrot returns for blockbuster Christmas

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A round up of stories from our industry that have hit the news over the past seven days…

John Lewis Christmas advert 2017: the wait is over

John Lewis will tonight (Friday 10th November), launch it’s 2017 Christmas advertising campaign; the latest in a line of heart-string tugging festive commercials.

This year, we meet Moz the monster, who hides under a little boy’s bed, encourages nocturnal play, and consequently leads the young chap to suffer bouts of sleepiness during daylight hours.

The £7m campaign ...

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Airbnb sets competition to stay at LEGO House, C4s GBBO finale is a real showstopper, and Barbour celebrates with Snowman and Snowdog

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A quick look at a few of our industry’s stories that have hit the news this week

Airbnb sets competition to win a night’s stay at the LEGO House

Partnering with LEGO, Airbnb has launched its latest promotion offering one lucky competition winner the chance to stay overnight at the LEGO House in Denmark, and build their dream LEGO project.

The house which opened in Billund, a small town in Jutland, in September was launched as a brand experience and comprises a 12,000-square ...

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Wimpy plans UK brand comeback, ASA cracks down on betting sites with kid appeal, and filming completes on 2017 John Lewis Christmas ad

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Wimpy plans UK brand comeback

Fast-food chain Wimpy, a brand which was originally founded in the US and experienced UK success in the 70s, has according to several UK tabloids revealed in a statement that it has some “exciting new plans” to announce at the start of next year, in terms of continued expansion and investment.

The chain which is now owned by South African conglomerate – Famous Brands – currently operates just 80 UK-based restaurants compared to the 500 plus it ...

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Installation of high-tech Piccadilly billboard, Britain’s tourism figures on-the-up, and Asda gets spooky with 80s inspired Halloween ad

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High-tech Piccadilly billboard tracks vehicles with targeted ads

A next generation billboard with a 790sq/m display (greater in scale than three tennis courts) has been installed in London’s Piccadilly Circus, with the capability to spot specific vehicle makes, models and colours, and respond with tailored adverts.

Already attracting the interest of big name brands such as Coca-Cola, Hyundai, Samsung and L’Oreal, the screen, which is equivalent to a greater than 4K resolution has an array of cameras subtly concealed to monitor traffic, ...

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Domino’s campaign presents its pizza as ‘The Official Food of Everything’, Lufthansa launches ‘O’Deary’ ads, and Marks & Spencer’s trials online food delivery

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Domino’s campaign presents its pizza as ‘The Official Food of Everything’

Demonstrating its versatility, pizza brand Domino’s has launched a campaign of six TV advertisements, each alerting viewers to the different situations that can be improved by a Domino’s.

Suggesting the pizza be an alternative to a Sunday roast or a fine dining experience, the brand is striving to remove the public’s pizza inhibitions and perhaps breach new markets. Its campaign will see activity on TV, digital, radio, Spotify, PR, OOH and ...

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Channel 4 ad break gives thought to those with sight loss, Jamie Oliver’s chatbot offers recipes via emojis, and Dame Vivienne Westwood partners with British Fashion Council to encourage industry to get greener on energy

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Channel 4 gives audience slight-loss view of ads

Channel 4 has partnered with the Royal National Institute of Blind People (RNIB) and five TV advertisers to give viewers a glimpse of what it looks like to watch television when suffering from sight loss.

As part of its drive to embrace accessibility, Channel 4 has partnered with the Royal National Institute of Blind People (RNIB), and advertising companies O2, Paco Rabanne (PUIG UK), Amazon Echo, Freeview and Specsavers to launch a campaign where ...

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An overview of some of the marketing industry stories we’ve liked the most this week…

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Marmite app shows if you’re a lover or a hater

Marmite, the vitamin B rich yeast extract, has launched a bespoke web app named TasteFace to rate consumer’s enjoyment of, and emotion towards the familiar Unilever product.

The app uses Microsoft’s Emotion API facial recognition technology to tell if the person eating the Marmite pulls a face of enjoyment or disgust whilst consuming it. The tech has been designed to categorize the user as a lover or a hater, and also ...

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Tyrrells launches debut TV ads and pop star James offers ‘Blunt’ critique of Tinder profiles

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A quick look at a couple of stories picked from the world of marketing and media this week…

Tyrrells breaks into TV advertising with new ‘absurd what we do’ tagged campaign

Crisp brand Tyrrells has launched its first TV advertising campaign this week supported by a social media element, using a pair of ads that have a Monty Python flavour to them.

Two 20-seconds ads will air from 11 September and run until the end of November, introducing a new tagline: “It’s absurd ...

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John Lewis children’s clothes go gender neutral, Bake-Off receives warm Channel 4 welcome, He-Man and Skeletor show their Dirty Dancing moves for Moneysupermarket, and NME helps students enter creative industries

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John Lewis goes gender neutral with kids clothing collection

Responding to campaigners calls for an end to gender stereotyping John Lewis has broken the mould and become the first High Street retailer to adopt a single clothing line labelled ‘boys and girls’ or ‘girls and boys’ in a move to lessen pressure on parents to purchase particular colours, patterns and styles for their children.

Caroline Bettis, head of childrenswear at John Lewis, commented: “We do not want to reinforce gender stereotypes within ...

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