Channel 4 ad break gives thought to those with sight loss, Jamie Oliver’s chatbot offers recipes via emojis, and Dame Vivienne Westwood partners with British Fashion Council to encourage industry to get greener on energy

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Channel 4 gives audience slight-loss view of ads

Channel 4 has partnered with the Royal National Institute of Blind People (RNIB) and five TV advertisers to give viewers a glimpse of what it looks like to watch television when suffering from sight loss.

As part of its drive to embrace accessibility, Channel 4 has partnered with the Royal National Institute of Blind People (RNIB), and advertising companies O2, Paco Rabanne (PUIG UK), Amazon Echo, Freeview and Specsavers to launch a campaign where ...

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An overview of some of the marketing industry stories we’ve liked the most this week…

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Marmite app shows if you’re a lover or a hater

Marmite, the vitamin B rich yeast extract, has launched a bespoke web app named TasteFace to rate consumer’s enjoyment of, and emotion towards the familiar Unilever product.

The app uses Microsoft’s Emotion API facial recognition technology to tell if the person eating the Marmite pulls a face of enjoyment or disgust whilst consuming it. The tech has been designed to categorize the user as a lover or a hater, and also ...

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Tyrrells launches debut TV ads and pop star James offers ‘Blunt’ critique of Tinder profiles

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A quick look at a couple of stories picked from the world of marketing and media this week…

Tyrrells breaks into TV advertising with new ‘absurd what we do’ tagged campaign

Crisp brand Tyrrells has launched its first TV advertising campaign this week supported by a social media element, using a pair of ads that have a Monty Python flavour to them.

Two 20-seconds ads will air from 11 September and run until the end of November, introducing a new tagline: “It’s absurd ...

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John Lewis children’s clothes go gender neutral, Bake-Off receives warm Channel 4 welcome, He-Man and Skeletor show their Dirty Dancing moves for Moneysupermarket, and NME helps students enter creative industries

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John Lewis goes gender neutral with kids clothing collection

Responding to campaigners calls for an end to gender stereotyping John Lewis has broken the mould and become the first High Street retailer to adopt a single clothing line labelled ‘boys and girls’ or ‘girls and boys’ in a move to lessen pressure on parents to purchase particular colours, patterns and styles for their children.

Caroline Bettis, head of childrenswear at John Lewis, commented: “We do not want to reinforce gender stereotypes within ...

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Channel 4 denies ad breaks for Bake-Off are record length, Wickes promotes sun safety to trade customers with paint pot giveaway, and Royal Mail unveils classic British toys stamp series

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Channel 4’s 17-minute ad breaks for Bake Off is not a record

Bake-Off host station Channel 4 has denied reports that advertisement breaks for the hotly anticipated programme will be a record length.

The baking contest show, which makes its debut on 29 August after Channel 4 bought it from the BBC last year, will have four breaks lasting a total of 16 minutes and 42 seconds. This will include ads as well as Channel 4’s own promos, which are not counted ...

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Prince’s signature purple gets custom Pantone shade, BBC Sport typeface rebrands, and Hong Kong drops BBC World Service

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A quick look at what’s been happening of late in the world of marketing…

Prince’s signature purple to be given custom Pantone shade, Love Symbol #2

The Pantone Color Institute has partnered with the estate of the late pop icon Prince to create Love Symbol #2, a standardised custom colour designed to honour the singer and the colour he was associated with.

Inspiration for the colour has been drawn from the artist’s bespoke Yamaha piano, which he was planning to take on tour ...

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Morrisons relaunches Safeway as a convenience brand, Match.com immortalises eligible bachelors and, Marks & Spencer pop-up the ‘Spirit of Summer’

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…a quick look at what’s going on in the world of marketing right now…

Morrisons relaunches the Safeway as a convenience brand through a deal with McColl’s

Supermarket brand Morrisons has announced it will be relaunching the brand Safeway as part of a deal with convenience retailer McColl’s, in a move designed to position the chain even further into wholesale.

After announcing last year that the big four supermarket will start supplying Amazon Fresh with Morrison’s branded food products, the retailer now plans ...

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Halifax gets young vloggers on board and emoji movie achieves Guinness World Record

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…our pick from the week’s marketing industry news stories…

Halifax enlists teen YouTubers to give financial advice

Halifax, part of the Lloyds Banking Group, has announced the launch of its dedicated YouTube campaign, designed to encourage 11-15-year old’s to start thinking about financial matters.

The message is conveyed using a trio of teen YouTubers; Ambi, Evie & Oscar, who speak directly to their audiences by way of a short video series in which they relay saving and spending advice while also communicating ...

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ITV and C4 advertise Planet of the Apes together, Game of Thrones’ White Walkers are spotted in the UK, and BBC plans to expand digital services

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…some of the marketing stories that have hit the industry news pages this week…

ITV and C4 direct viewers to one other to promote ‘Planet of the Apes’ new film

This week, TV channels ITV and Channel 4 joined forces to promote 20th Century Fox’s new release, War for the Planet of the Apes, by concurrently broadcasting ads designed to direct viewers to the other channel.

The spots were aired on Saturday, during broadcasts of Skyfall on ITV and Bridesmaids on Channel ...

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Debenhams reviews advertising, Waitrose sponsors Channel 4 food shows, and Malibu celebrates National Piña Colada Day

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…a look at a few of the stories from our industry that have been in the news this week…

Debenhams looks to promote concept of ‘social shopping’ with new advertising review

Having started a review of its advertising requirements, retailer Debenhams is looking to widen its scope. The company, which operates over 175 department stores in the UK, Ireland and Denmark, recently launched a new marketing strategy to “make shopping confidence-building, sociable and fun”, with Sergio Bucher, the chief executive who ...

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