Halifax gets young vloggers on board and emoji movie achieves Guinness World Record

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…our pick from the week’s marketing industry news stories…

Halifax enlists teen YouTubers to give financial advice

Halifax, part of the Lloyds Banking Group, has announced the launch of its dedicated YouTube campaign, designed to encourage 11-15-year old’s to start thinking about financial matters.

The message is conveyed using a trio of teen YouTubers; Ambi, Evie & Oscar, who speak directly to their audiences by way of a short video series in which they relay saving and spending advice while also communicating ...

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ITV and C4 advertise Planet of the Apes together, Game of Thrones’ White Walkers are spotted in the UK, and BBC plans to expand digital services

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…some of the marketing stories that have hit the industry news pages this week…

ITV and C4 direct viewers to one other to promote ‘Planet of the Apes’ new film

This week, TV channels ITV and Channel 4 joined forces to promote 20th Century Fox’s new release, War for the Planet of the Apes, by concurrently broadcasting ads designed to direct viewers to the other channel.

The spots were aired on Saturday, during broadcasts of Skyfall on ITV and Bridesmaids on Channel ...

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Debenhams reviews advertising, Waitrose sponsors Channel 4 food shows, and Malibu celebrates National Piña Colada Day

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…a look at a few of the stories from our industry that have been in the news this week…

Debenhams looks to promote concept of ‘social shopping’ with new advertising review

Having started a review of its advertising requirements, retailer Debenhams is looking to widen its scope. The company, which operates over 175 department stores in the UK, Ireland and Denmark, recently launched a new marketing strategy to “make shopping confidence-building, sociable and fun”, with Sergio Bucher, the chief executive who ...

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Hasbro takes transformers on London tour, big name social media players combine for anti-terror pact, and social media gets creative for Harry Potter’s twentieth anniversary

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…our pick from some of the marketing stories that have made industry news this week…

Robots in disguise: Hasbro takes transformers on London tour

Taking part in their own photoshoot, Transformers have been posing around London to promote Michael Bay’s fifth Transformers film, as well as the range of convertible toys.

Artist and photographer Darryl Jones staged the toys for their shoot, setting up the new range of Transformer action figures across London, in front of Buckingham Palace, Trafalgar Square, St Paul’s Cathedral ...

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RNIB invites Glastonbury to take an eye test, Deliciously Ella brands delis under one name, and Marvel comic artist creates superhero Andy Murray

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…a quick look at some of the marketing news stories that have been circulating this week…

RNIB takes ‘Karaoke Eye Test’ to the Glastonbury festival

Charity, the Royal National Institute of Blind People (RNIB) is set to encourage Glastonbury revellers to book themselves an eye test, using a creative ‘Karaoke Eye Test’ campaign.

Festival goers will be given the opportunity to test their vision as they perform their favourite karaoke songs using specially created lyric sheets that work like traditional eye test charts, ...

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Peroni focuses on heritage style, cricket campaign gets comic book inspiration, and Google, Apple and Amazon are named the world’s most valuable brands

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…a few stories from the marketing news pages that have been of interest this week…

Peroni shows its style and returns to Italian roots with latest campaign

Continental beer brand Peroni has unveiled its latest ‘Italian Made’ campaign, designed to celebrate the drink’s provenance.

Using stylish illustration, the brand has launched an outdoor campaign which features the silhouette of a woman depicted in Peroni’s signature blue, white and red colour scheme.

“Peroni has become synonymous with style and its Italian heritage and effortless charm ...

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Manchester creatives unite, commuters ‘find their flow’ with Lucozade and Microsoft persuades Google search users to adopt Bing

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…some of the marketing news stories that have caught our eye this week…

Manchester’s creative community comes together to design illustrated book

Sixty one creatives from across the city of Manchester, including designers Peter Saville and Malcolm Garret have come together to design an illustrated book of This is the Place, the poem written and read by Tony Walsh at the vigil for the 22 people who died in last week’s terror attack on the city.

Each designer has taken a line ...

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Kelly’s of Cornwall gives Cornish dialect lesson, big brands support older worker initiative, and Sweden lists entire country on Airbnb

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…a pick from some of the stories that have featured in the marketing press this week…

Kelly’s of Cornwall gives lesson in Cornish dialect, with Dawn French fronting campaign

Ice-cream maker Kelly’s of Cornwall is giving viewers a lesson in Cornish with its latest ad campaign through a series of four 20-second films, each teaching viewers colloquialisms from the Cornish coast.

The ‘School of Cornish’ drive, devised to promote Kelly’s parlour range of take-home ice-creams, showcases some of the area’s most picturesque landscapes ...

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KFC’s ‘Clean Eating Burger’, Malteser’s disability campaign success, and McDonalds pulls criticised ad

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…a few of the industry’s news stories that have made headlines this week…

KFC has success with Clean Eating Burger campaign

Poking fun at health food vloggers and Instagram stars, KFC has launched a spoof video, which at first glance appears to be for a ‘Clean Eating Burger’, but is really for its limited edition Dirty Louisiana.

The witty campaign vid is presented by fictional food vlogger Figgy Poppleton-Rice; a pretty, posh, lover of kale.

Figgy demonstrates a recipe for the Clean Eating Burger ...

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St Giles Hospice rebrands, Suzuki teams with Channel 4, and Snapchat makes Max Reach available to UK and French advertisers

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…some of the marketing industry stories that have been in the news this week

St Giles Hospice rebrand aims to change perceptions of palliative care

St Giles Hospice, a place providing end-of-life care for those with short-term terminal illnesses, as well as long-term conditions such as multiple sclerosis has rebranded, with the aim of portraying hospices as “brighter, positive” places that also facilitate long-term as well as immediate, end-of-life care.

The new look aims to show the “brightness and positivity” of the charity, ...

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