Big brands continue to boycott Google, Twitter considers paid membership option, and new wireless speaker could be launched to aid wellbeing

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…a quick look at some of the marketing and media stories that have been in the industry news this week…

M&S joins HSBC, L’Oreal & Royal Mail in Google advertising boycott

The list of advertisers shunning Google’s YouTube platform over the potential to pair up their adverts with extremist material has grown, to now include HSBC, Lloyds, McDonald’s and RBS, along with L’Oreal, O2, The BBC, Audi, Royal Mail and Domino’s.

Last week the UK government and The Guardian became the first organisations ...

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Guardian cancels all Google and YouTube ads, Quorn reveals new identity, and the North Face and band White Denim release single for Spotify

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…taking a look at a few of the marketing and media news stories that have happened this week…

The Guardian cancels all Google and YouTube ads indefinitely over extremist links

Following UK government demands for an explanation as to why public campaigns are popping up alongside extremist material, The Guardian has cancelled all advertising on Google and YouTube in protest at the placement of its membership ads in proximity to extremist material hosted by the search giant.

Staff at the newspaper took ...

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Unique tourism drives for California and Scotland, and reports that Facebook is considering ‘original programming’

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…our pick from the week’s marketing and media news stories…

Tourism promo drive sees California billboards show the landscape behind the ads

Installation billboards spotted by Adweek in California are being used to deliver a unique outdoor advertising drive, created to draw attention away from advertisements, and bring it into the wider world.

Positioned in several places in California, the campaign is part of a project called ‘Desert X’.

The idea is that the billboards align with the local landscape if viewed from ...

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Lego climbs the Superbrand ranks, Amazon works on its accents for Alexa voice assistant & Unilever brews up campaign for premium Pure Leaf brand

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…a selection of news stories from the marketing and media industries this week…

Lego climbs the ranks of the Consumer Superbrands, coming in second place behind BA

The 22nd annual Consumer Superbrands listing has been compiled, revealing that Lego has climbed up the ranks for the third year running to come second only to British Airways; a brand that has retained the number one slot for four consecutive years.

Compiled using a poll of 2,500 UK consumers who voted on over 1,500 leading ...

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BBC Scotland channel set to launch, Morrisons offers ex-Sutton FC goalkeeper ambassador role and Kraft Heinz hands out 500k tomato seed packs

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…some of the stories that have featured in the marketing industry news this week…

Marking the biggest single investment in broadcast content in Scotland for more than 20 years, a new television channel for the BBC in Scotland will begin broadcasting in autumn 2018 with a budget of £30m.

Director general Tony Hall has announced that the channel, BBC Scotland, will be broadcast from 7pm to midnight every evening and will show drama, factual, comedy and news programmes made in Scotland. It ...

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Mark Zuckerberg lays out Facebook vision to users, Bank’s Beer ‘tells it like it is’ and YouTube automatic caption videos exceed 1bn consumers

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…our pick from the week’s marketing news industry stories…

Zuckerberg lays out vision to rise against isolationism

Facebook Inc Chief Executive Mark Zuckerberg has laid out his company’s vision to rise against isolationism, writing in a 5,700-word manifesto letter to Facebook users that the company’s platform could be the “social infrastructure” for the globe.

Zuckerberg’s comments come at a time when many people and nations around the world are taking an increasingly inward view. U.S. President Donald Trump pledged to put “America ...

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Dyson hints at AI product inclusion and Gap revisits the 90s

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…a pick from the week’s marketing news stories…

Dyson hints at using artificial intelligence in future products

Dyson, the iconic vacuum cleaner and technology brand has hinted of plans to incorporate artificial intelligence (AI) into its products in the future.

In an interview with the Financial Times, the company confirmed it will be looking at how AI can be used in its 360 Eye robot vacuum cleaner, a circular machine launched last year which can clean floors on its own.

The use ...

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Baileys ends fiction sponsorship, Starbucks tests virtual barista and Ocado reveals robotic hand prototype

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…some of the stories that have featured in the marketing industry news this week…

Women’s Prize for Fiction: Baileys end sponsorship

Drinks brand Baileys is to withdraw its sponsorship of the Women’s Prize for Fiction – a prize awarded annually to what judges consider the best novel of the year written in English by a female author.

The company has commented that it: “regretfully decided to make way for a new sponsor” in order to work on new global projects.

While Baileys will sponsor ...

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Dads play Barbie, Asda opens party data to brands, and Facebook trials Stories service…

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…a look at what’s been happening in the marketing industry news this week…

Mattel’s ‘You Can Be Anything’ creative celebrates #DadsWhoPlayBarbie

Toy giant Mattel has assigned its infamous Barbie doll brand with encouraging men to take time to play, and create ideas for positive future opportunities with their daughters.

Using a 90-second video where six dads and their daughters play out various career-based scenarios, including doctor, teacher and astronaut, the ‘You Can Be Anything’ campaign suggests, as the name implies, that girls ...

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Virgin Active brings the New Year in with a new campaign and the ASA reveals the top ten most complained about ads of 2016…

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…our pick of the marketing industry news stories that have been in the media this week…

New logo and global ‘Go There’ campaign for Virgin Active

It’s January…the month of the gym membership. Kicking off its season for 2017, gym and health club operator Virgin Active is unveiling its new logo and first ever global marketing campaign, designed to run over ten countries and four continents.

The brand’s ‘Go There’ push features real life imagery together with fun animations to showcase the ...

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