We’ve learnt a lot over the years, so please take advantage of our knowledge with our series of best practice briefings, from tips on how to make the most of your marketing to advice on how to crack major market sectors.


The Brief: Getting The Best From Your Agency – A McConnells best practice guide

If you know exactly what you want to achieve from a campaign
or project, and can pass on those goals to your agency, it stands
more chance of meeting your expectations first time.




Search Engine Marketing: In a Nutshell

Search engine marketing (SEM) is the method of strategically enhancing
visibility in major search engines.  The two main methods of optimising
search engine presence are organic optimisation (widely known as search
engine optimisation or SEO), and paid-search marketing (usually referred
to as pay per click marketing or PPC).



SMS Mobile Marketing: In a Nutshell

Before too long the boundaries between mobile marketing and online marketing
will be pretty much indistinguishable. We’re not quite there yet, but if you’ve not
considered mobile as part of your marketing mix, then you’re overlooking a
fantastic way of hitting your audience on the move.



Pay Per Click Advertising: Getting The Best From Your Paid Search

Pay per click marketing (PPC) – or paid search – is one of the most useful weapons
in the online marketer’s arsenal. If you’re not getting the traffic you think you deserve,
PPC can pay off.



Getting The Most Out Of QR Codes

QR means ‘Quick Response.’ And it’s as simple as that – a QR code is a
machine-readable graphic that allows you to access a particular web page without
having to Google it or type in the address.