We’ve learnt a lot over the years, so please take advantage of our knowledge with our series of best practice briefings, from tips on how to make the most of your marketing to advice on how to crack major market sectors.
The Knowledge
The Brief: Getting The Best From Your Agency – A McConnells best practice guide
If you know exactly what you want to achieve from a campaign
or project, and can pass on those goals to your agency, it stands
more chance of meeting your expectations first time.
Bluetooth Proximity Marketing: In a Nutshell
Bluetooth proximity marketing is the means of pushing free content from
bluetooth-enabled pods to phones within a defined geographical zone.
Any bluetooth-enabled phone entering a zone will receive a request to download
media; this could include rich content such as pictures, mobile vouchers, videos
or songs.
Search Engine Marketing: In a Nutshell
Search engine marketing (SEM) is the method of strategically enhancing
visibility in major search engines. The two main methods of optimising
search engine presence are organic optimisation (widely known as search
engine optimisation or SEO), and paid-search marketing (usually referred
to as pay per click marketing or PPC).
