Unique tourism drives for California and Scotland, and reports that Facebook is considering ‘original programming’

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…our pick from the week’s marketing and media news stories…

Tourism promo drive sees California billboards show the landscape behind the ads

Installation billboards spotted by Adweek in California are being used to deliver a unique outdoor advertising drive, created to draw attention away from advertisements, and bring it into the wider world.

Positioned in several places in California, the campaign is part of a project called ‘Desert X’.

The idea is that the billboards align with the local landscape if viewed from the right perspective.

VisitScotland uses VR to lure tech using visitors

Staying with tourism, VisitScotland has used virtual reality software to develop a VR app that allows prospective tourists to have a look at 26 leading attractions from around the country, in a bit to encourage potential visitors to book a trip.

ScotlandVR uses a mix of animated menus and maps, 360 degree videos and photos to promote attractions including Edinburgh Castle and the Glenfinnan Viaduct, and is compatible with iOS and Android devices.

The app can be played on smartphone VR headsets such as Google Cardboard, streamlining the process of holiday planning.

Malcolm Roughead, chief executive of VisitScotland said: “Far from being a fad or gimmick, VR is revolutionising the way people choose the destinations they might visit by allowing them to ‘try before they buy’ and learn more about the country in a unique and interactive way.”

Facebook reported to be considering 30-minute ‘TV-like’ shows across sport, pop-culture and more

It’s been reported that Facebook is contemplating entering the world of original programming according to the Wall Street Journal, as executives from the social media site are said to be soliciting pitches for “TV-like” shows across six genres, including science, sports and lifestyle.

The claims come just weeks after Facebook unveiled plans to roll out its dedicated set-top TV app across Apple TV and Amazon Fire devices as well as Samsung Smart TVs, giving viewers “a new way to enjoy Facebook videos on a bigger screen.”

It’s being suggested that Facebook is interested in weekly series with episodes lasting 30-minutes. The company has reportedly signaled that it is willing to pay for some shows and offer a “premium digital rate,” for scripted content.

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