Social media and a PR push

UK based gardening hand shear supplier Jakoti, was aware that it had to address its limited social media presence to include a full cross-platform social media strategy, that would be active, engaging, interactive and sales driven, while remaining cost effective. Jakoti engaged the social media management services of McConnells, combining the activity with a traditional PR push.

Tactics

  • Social media campaigns, creative topics and promotions
  • Content broadcasting across social channels
  • Competition creation and logistics
  • Calendar year concepts
  • Content writing for business and consumer audiences
  • Social listening
  • Nurturing engagement
  • Proactive campaign planning
  • Monitoring activity success

Results

The campaign enabled Jakoti to increase interactions and raise brand awareness amongst existing and new social media audiences. Followers actively engaged on social media platforms creating a better impression of a professional gardening tool supplier, keenly involved in a modern on-line market.