Social media and a PR push
UK based gardening hand shear supplier Jakoti, was aware that it had to address its limited social media presence to include a full cross-platform social media strategy, that would be active, engaging, interactive and sales driven, while remaining cost effective. Jakoti engaged the social media management services of McConnells, combining the activity with a traditional PR push.
Tactics
- Social media campaigns, creative topics and promotions
- Content broadcasting across social channels
- Competition creation and logistics
- Calendar year concepts
- Content writing for business and consumer audiences
- Social listening
- Nurturing engagement
- Proactive campaign planning
- Monitoring activity success
Results
The campaign enabled Jakoti to increase interactions and raise brand awareness amongst existing and new social media audiences. Followers actively engaged on social media platforms creating a better impression of a professional gardening tool supplier, keenly involved in a modern on-line market.
