Who we are
Results are better when you follow a plan. At McConnells we work as a team of experts to devise marketing strategies that match clients’ budgets and objectives, using a full spectrum of specialist disciplines.
You can rely on us to present our knowledge and expertise and put tactics in place to deliver the outcome you’re looking for.
Whilst we’re all about great working partnerships and consider ourselves a sound, collaborative bet, we never take our expertise for granted. As one of the most senior members of the Institute of Practitioners in Advertising (IPA), we are committed to a code of good practice and are audited to confirm our eligibility.
By realising tailored objectives and achieving tangible results, we have created award-winning campaigns and enhanced sales and brand awareness for a wide range of organisations.
McConnells opened its doors in Derby in 1953. Independently owned and operated, we now have annual billings of more than £25 million.
Past and present clients include some of the biggest names in business, industry, leisure and retail – and we have an exceptional retention rate that is well above industry norm. Helping clients to achieve the right results comes first and last – nonetheless, we’re proud to have won numerous industry accolades for our creative work and campaign results.
Our website can tell you more about our specific working methods, however there’s no better substitute than a conversation. At McConnells, we would always suggest that you speak to us directly, to find out if we’re right for each other. So, please give us a call on 01332 222900.
Some of the organisations we work with
Institute of Practitioners in Advertising (IPA)
As a member of the Institute of Practitioners in Advertising (IPA), we are committed to a code of good practice and are audited annually to confirm our eligibility. Here, we republish the IPA’s 10 reasons why clients should only employ an IPA agency.
IPA agencies are proven leaders in their fields of expertise and are responsible for over 85% of all UK advertising spend.
ISBA, the voice of British advertisers, recommends IPA agencies and a significant proportion of the COI’s agencies are also in IPA membership.
IPA agencies must demonstrate high levels of professional competence in the eyes of their peers, clients and suppliers in order to be elected into membership.
IPA agencies are committed to the development of outstanding staff talent through examined qualifications, craft skills training courses and the Continuous Professional Development standard.
To become a member of the IPA, agencies must demonstrate financial stability and be clear of any insolvencies or other voluntary financial arrangements.
It is mandatory for IPA agencies to uphold the industry’s legal, regulatory and ethical standards, including the IPA Rule Book and the EACA Code of Ethics.
The IPA champions best practice guidelines on topics such as Finding an Agency, The Client Brief, Evaluation, Agency Remuneration, Judging Creative Ideas and Communication Strategy.
IPA agencies and their clients continue to outshine the competition at the annual IPA Effectiveness Awards, the world’s most rigorous effectiveness competition, where entrants have to demonstrate the payback on marketing investment. www.ipaeffectivenessawards.co.uk
IPA agencies can rely on receiving expert legal advice to ensure their work is legally and regulatory compliant, as well as guidance on client and supplier contracts.
Information and intelligence
IPA agencies have access to news, data, statistics and research, as well as over 1,400 IPA Effectiveness Awards case studies, all of which can be deployed for the benefit of their clients.