Specialist, full-service solutions

Bell Equipment, a global specialist in large construction equipment, sought to achieve increased market share across Europe. Using a significantly smaller budget than many of the company’s main competitors and corporate guidelines from Bell HQ in South Africa, we have delivered full-service marketing solutions using creative, advertising, media, exhibitions, literature, PR and website design.

Tactics

  • Advertising and promotional literature
  • Exhibition material development
  • High-profile advertising placement
  • Cost-effective media buying
  • Creation of promotional app
  • Coordination of worldwide website re-brand
  • National PR drive with media relations focus
Results

McConnells has now been working with Bell Equipment for over a decade, achieving a consistently high performance and delivering results. Like-for-like equipment comparisons show that Bell is now one of the market leaders for its primary product ranges of wheeled loaders and ADTs. The company’s French website attracted over 1,000 visitors per month within six months of launch and achieved a bounce rate of under 35% (anything under the average of 45% demonstrates a positive visitor experience). The template has since been rolled out to other European countries.