From time to time, we must all get fed up of seeing images of glossy magazine cover girls whose identities, or reasons for fame are unfathomable.

As humans, it’s normal for us to crave something a little deeper in order to feel enthused by media influence; so to discover that Grazia magazine has used its front cover to pay tribute to NHS staff serving on the frontline during this churning episode of our lifetimes, is simply inspirational.

The dedicated special issue published this week features four spilt covers, each emblazoned with a different celebrated health worker, whose image has been captured by a photographer obeying the nation’s new social distancing guidelines, in a hospital car park at the required distance.
The fashion and lifestyle magazine wanted to demonstrate its gratitude to those working on the frontline, from delivery drivers, to supermarket workers, to teachers; however as the magazine’s editor Hattie Brett commented:

“those most exposed to the virus are the NHS workers. They’re going above and beyond to battle the physical and emotional effects of Covid-19 – risking their own lives to help us all. We owe them enormous gratitude; and this week’s issue of Grazia is our attempt to say thank you to the NHS and let their workers send a clear message to us all.”

This week’s magazine cover stars are Dr Janitha Gowribalan, Dr Rosena Allin-Khan, paramedic Sarah Blanchard and nurse Richenda Browne. Each had their pictures taken in a matter of minutes, rather than over the course of hours during a studio photoshoot, before returning to their day jobs – saving lives.

The images, and what they represent might just form part of a noticeable shift after the pandemic is over. Who knows which of the changes we’re bringing on board right now to better protect and care for one another, will take hold? Perhaps we’ll value different strengths, kindnesses and influencers after the ‘current’ effects of the Coronavirus have passed.

Whilst of course we may all revert to life as before, it can be said that experiencing turmoil such as the crisis we’re living through at present, has its affects.

The version of celebrity seen through the eyes of 2019 may indeed be very different to that viewed by the back end of 2020. Our experiences – many bad but perhaps some good – of the isolation, fear and restriction could even alter our commercial interests and motivations in the future. Though the cost is significant, the media we’ve familiarized ourselves with will undoubtedly change its face. How exactly, will be interesting to see.

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