Looking for more authority in your domain?

Have you come across the phrase Domain Authority? Well, in an online world where getting your company’s website ranking up in that ‘all important’ first page of search results, it’s a term that fundamentally means relevance. Or, if you prefer, quality.

The idiom itself was developed by popular SEO software builder, Moz and relates to a process that ranks the ability of a website, as well as how well it performs in search engine terms when set against the competition.

What’s the score?

As with so many things in life, it comes down to points. The Domain Authority prediction works using a scoring system, which ranges from one to 100. Sites with Domain Authority between 40 and 50 is considered average, 50 and 60 is considered good, while over 60 is considered excellent, and, as you may have guessed, the higher your Domain Authority the higher your chances of ranking further up the search engine result page (SERPs).

Do points mean prizes?

If you’re looking to score when it comes to Domain Authority points, analysis can be extremely helpful. Not just because a high score helps you to rank further up the results page, but any score can be evaluated to help you understand your site’s credibility in the eyes of the search engines your customer base uses. Also, you can examine your score to see how you compare to your competition or use the results to fine-tune your strategy.

A nudge in the right direction

So how realistically can you rack up your score such, that you’ll virtually be able to guarantee a decent spot on the results page? Well part of the process is about ‘who you know’. For example, the inclusion of a link on your website – from a website with high authority – is more valuable than a link from a site with little or no authority. Which means, if you can encourage quality sites to link back to you, you’ll be heading in the right direction.

Next, keep your audience interested with great content that people want to engage with. It increases the chances of them staying on your site longer, which in turn helps you to build those all-important points.

Related to that, if your content strikes a chord, people will remember it, associate with it, ‘like’ it and link to it – which in turn adds to your brand’s equity, relevance and authority – developing your score further.

And, while we’re at it, don’t forget the time-honoured tradition of checking out what your competitors are up to on their websites. What do you think is working well for them – or not? Are they doing something you should try – or keenly avoid? Also, don’t forget to make the right kind of links – by which I mean the addition of good quality guest blogging posts, testimonials and reciprocal links with trusted websites – such as those operated by professional bodies.

Take on these tips and it could prove to reward your website with a greater Domain Authority score, higher rankings and more hits. Result.

Contact our Digital Department for more information. 

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