Elon Musk’s PR rocket, Big Mac’s half century, & Instagram’s shopping-enabled ads

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A post of some of the marketing industry stories that have been in the news this week…

Elon Musk’s PR stunt sees his Tesla and SpaceX brands rocket

Skyrocketing his PR profile, Elon Musk, owner of Tesla and SpaceX has made headlines this week by firing his Tesla Roadster into space from Cape Canaveral, using his rocket.

In a move that promotes both his brands, Musk, who recently released a flamethrower to the public, is drawing more attention to his portfolio of brands as part of his mission to Mars trip experiment.

A dummy called Starman was at the wheel, (reminiscent of Top Gear’s The Stig), and the dashboard had a message, ‘Don’t Panic’ written upon it; while David Bowie music played from the car’s speakers.

Musk drummed up a following for his event on Twitter.

McDonald’s celebrates half a century of the Big Mac

Taking a nostalgic look at the existence of the double patty Big Mac, McDonald’s is celebrating half a decade of its famous burger with a nostalgic look back through the Big Mac’s five decades in existence.

Using the guitar riff of INXS’s New Sensation as a sound track, the ad revisits some consumers ‘first times’ from the 1970s to the present day; complete with shell suits, crimped hair, and a reminder of some of the interior styles the restaurants have featured over the years.

Celebratory print, digital, press and social materials support the campaign, and McDonald’s has also taken space covering the BFI Imax’s exterior in central London, turning the domed out of home, into a giant Big Mac.

Instagram strives to lure brands with shopping-enabled ads

Facebook-owned platform Instagram has launched shopping-enabled adverts, designed at encouraging brands to set up shop on the photo and video-sharing site.

Instagram has already been mashing together videos and product catalogues to enable members to purchase depicted products without the need to leave the platform.

Termed ‘collection’ ads, the approach was first used on Facebook, experiencing success and encouraging the social media giant to port the experiment over to Instagram.

Fashion and beauty brands Birchbox and Revolve, will be first to take up tech, reaching a portion of the estimated 200 million people following fashion-oriented accounts on the platform.

To date Facebook has more than 5m advertisers on its books compared to approximately 2m on Instagram with the number of businesses on each standing at 70m and 25m respectively.

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